Sales Associate

Department: Sales & Business Development

Location: Mulund East, Mumbai, Maharashtra (in-office, with regular client travel) Engagement Type: Full-time, permanent

Reporting To: Founder / Leadership Team

Start Date: Immediate

Position Overview

We are seeking an experienced B2B software sales professional to drive revenue across our technology practice. The role covers the full sales cycle for cloud ERP and accounting implementations, as well as our proprietary financial operations SaaS platform.

The ideal candidate has sold finance-oriented software — ERP, accounting, billing, payroll, FP&A, or adjacent B2B platforms — and is comfortable holding commercial conversations with CFOs, finance controllers, and promoters. This is a quota-carrying, field-facing role, not an inside-sales or lead-passing function.

Key Responsibilities

Pipeline Generation

• Build and own a qualified pipeline through outbound prospecting, referrals, partner channels, events, and your existing network.
• Identify target accounts by industry, turnover band, and finance tech maturity.
• Work alongside the marketing team to convert inbound enquiries and campaign-generated leads.

Solution Selling

• Conduct discovery meetings to map a prospect’s existing finance stack, process gaps, and reporting pain points.
• Run product demonstrations and position the right implementation scope and licensing mix.
• Translate technical capability into commercial outcomes — cost savings, compliance reliability, reporting speed, audit readiness.
• Coordinate with internal implementation and product teams for solution scoping, effort estimation, and feasibility checks.

Commercial Closure

• Prepare and present proposals, pricing, and licence quotations.
• Negotiate commercial terms, implementation fees, and annual subscription renewals.
• Drive the engagement through to signed agreement and handover to the delivery team.
• Maintain a healthy conversion ratio against assigned revenue targets.

Client Travel & Field Engagement

• Attend on-site client meetings, demonstrations, and discovery sessions across Mumbai, MMR, and other cities as required.
• Represent the firm at industry events, trade forums, partner summits, and networking engagements.
• Conduct periodic in-person reviews with key accounts to identify upsell and cross-sell opportunities.

Reporting & CRM Discipline

• Maintain accurate pipeline data, stage movement, and forecast accuracy in the CRM.
• Submit weekly pipeline reviews and monthly performance reports to leadership.
• Track competitor pricing, positioning, and market feedback, and feed it back into product and go-to-market planning.

Qualifications and Skills

Required

• Qualification: Graduate in Commerce, Business Administration, or a related discipline.
• Experience: 1-4 years of B2B software sales experience, with a substantial portion in finance-related software — ERP, accounting, billing, payroll, compliance, or financial management platforms.
• Domain Understanding: Working familiarity with finance and accounting processes — AR/AP, reconciliation, month-end close, GST and TDS workflows, and MIS reporting — sufficient to hold a credible conversation with a finance head.
• Track Record: Demonstrable history of meeting or exceeding revenue targets, with references to deal sizes and sales cycles handled.
• Communication: Strong verbal and written communication in English and Hindi. Confident presenting to senior stakeholders and promoters.
• Mobility: Willingness to travel for client meetings and events; valid identification and ability to travel at short notice.
• Tools: Proficiency with CRM platforms, MS Excel, and proposal/presentation tools.

Preferred

• Prior experience selling Zoho, Tally, SAP Business One, Microsoft Dynamics, Oracle NetSuite, Odoo, QuickBooks, Xero, or comparable platforms.
• Experience working within or alongside a channel/implementation partner model, including licence plus services pricing.
• Existing network among CFOs, finance controllers, founders, or CA/consulting firms.
• Exposure to SaaS subscription selling — ARR, renewals, and churn management.
• Experience selling into mid-market and enterprise accounts with multi-stakeholder buying committees.

Compensation

• Fixed salary commensurate with experience and demonstrated track record.

What the Role Offers

• Ownership of a growing technology practice rather than a single product line.
• Direct access to leadership for pricing, scoping, and deal structuring decisions.
• A credible delivery team behind every commitment made in the sales process.
• Scope to shape the go-to-market approach as the practice scales.

How to Apply

Please share your updated CV along with a brief note covering: the software products you have sold, your average deal size and sales cycle, and your target achievement over the last two years.

Work Location: In person