Sales Associate

IT Works Solutions is looking for a motivated, target-driven, and proactive Sales Executive to generate new business opportunities and promote our accounting software solutions, including TallyPrime and Vyapar, to businesses across the UAE.

The primary responsibility of this role is to identify potential customers, generate qualified leads, conduct initial product discussions, schedule software demonstrations, and follow up with prospects to convert opportunities into sales.

The ideal candidate should have strong communication and prospecting skills, an interest in accounting software and business solutions, and the ability to build relationships with business owners, accountants, finance managers, and decision-makers.

Key Responsibilities

1. Lead Generation & Prospecting

• Identify and generate new sales leads for TallyPrime and Vyapar accounting software.
• Proactively reach out to potential customers through cold calling, email campaigns, WhatsApp, LinkedIn, social media, and other relevant channels.
• Research and identify businesses that may benefit from accounting, inventory management, invoicing, and business management software.
• Build and maintain a database of prospective customers across different industries.
• Explore opportunities within small and medium-sized businesses, trading companies, retail businesses, and other relevant market segments.

2. Sales & Business Development

• Introduce TallyPrime and Vyapar to prospective customers and explain their key features and business benefits.
• Understand customer requirements and identify suitable software solutions based on their business needs.
• Schedule product demonstrations and coordinate with the technical or implementation team when required.
• Follow up consistently with prospects to nurture leads and convert them into sales opportunities.
• Assist in preparing quotations, proposals, and commercial offers.
• Work towards achieving monthly and quarterly lead generation, appointment-setting, and sales targets.

3. Customer Relationship Management

• Establish and maintain professional relationships with business owners, accountants, finance managers, and other decision-makers.
• Maintain regular communication with prospects and follow up on inquiries, quotations, and product demonstrations.
• Maintain accurate records of leads, customer interactions, follow-ups, and sales opportunities in the company CRM or lead management system.
• Keep prospects informed about relevant product updates, promotions, webinars, and software solutions.

4. Marketing & Promotional Activities

• Support email marketing, WhatsApp campaigns, and social media promotions for TallyPrime and Vyapar.
• Participate in software webinars, business networking events, exhibitions, and other promotional activities.
• Identify new channels and strategies to increase brand awareness and generate qualified leads.
• Assist in preparing sales presentations and promotional materials in coordination with the marketing team.

5. Market Research & Reporting

• Research potential customer segments, industry trends, and competitor offerings.
• Identify businesses with potential requirements for accounting software, inventory management, invoicing, and UAE e-invoicing solutions.
• Submit regular reports on leads generated, calls made, appointments scheduled, demonstrations arranged, and sales pipeline progress.
• Provide feedback on customer requirements, objections, and market opportunities to improve sales strategies.

Qualifications & Requirements

• Bachelor's degree or diploma in Business Administration, Marketing, Information Technology, Accounting, or a related field is preferred.
• Previous experience in sales, telemarketing, lead generation, or business development is an advantage.
• Experience selling accounting software, ERP solutions, SaaS products, or other business software is highly desirable.
• Basic understanding of accounting, invoicing, inventory management, or business operations is an advantage.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Confidence in cold calling, approaching new customers, and following up on sales opportunities.
• Familiarity with Microsoft Office, CRM systems, email marketing, and digital prospecting tools.
• Ability to work independently, manage a sales pipeline, and achieve measurable targets.
• Good command of English; knowledge of Hindi or other commonly spoken UAE business languages is an advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated based on measurable sales and business development activities, including:

• Number of new leads generated per month.
• Number of qualified leads identified.
• Number of outbound calls, emails, and customer follow-ups completed.
• Number of appointments and product demonstrations scheduled.
• Lead-to-opportunity and opportunity-to-sale conversion rates.
• Revenue generated from new software sales.
• Accuracy and consistency of CRM updates and sales reports.

Preferred Candidate Profile

The ideal candidate is energetic, confident, self-motivated, and comfortable approaching new customers. They should have a genuine interest in helping businesses improve their accounting and operational processes through technology.

Candidates with experience in B2B sales, accounting software, IT solutions, or business software sales will have an advantage. Knowledge of TallyPrime, Vyapar, or UAE e-invoicing requirements is a plus, but product training can be provided to the right candidate.

What We Offer

• Opportunity to work with established accounting and business software solutions.
• Product training and professional development opportunities.
• A supportive and growth-oriented working environment.

Pay: AED2,500.00 per month

Work Location: In person