Sales Associate

Job Overview

Hern Marine is seeking a full-time Sales Consultant to guide customers through the boat-buying process from initial inquiry through final delivery. This customer-focused role combines relationship building, product knowledge, and sales expertise to help customers select the right new or pre-owned boat for their needs and budget. The Sales Consultant manages leads, conducts product demonstrations, coordinates with other dealership departments, and provides a professional and enjoyable experience before, during, and after the sale.

Family-owned for 80 years, Hern Marine offers new and pre-owned boats, marine parts and accessories, and service to the recreational boating community. Hern Marine has built its business around long-term relationships with both its customers and employees. The company is committed to creating a workplace where employees can learn, grow, build their skills, have fun, and genuinely enjoy coming to work. In addition to competitive pay, Hern Marine offers health benefits, a 401(k) plan, and additional employee benefits.

Essential Duties and Responsibilities

● Greets customers in the showroom, on the dealership lot, at events, and through phone, email, and online inquiries

● Identifies customer needs and recommends boats and related products that align with their lifestyle and budget

● Maintains current knowledge of dealership inventory, boat brands, models, features, pricing, and manufacturer programs

● Conducts boat walkarounds, product demonstrations, and on-water demonstrations as appropriate

● Generates, tracks, and follows up on sales leads using dealership CRM and follow-up systems

● Guides customers through the sales process, including negotiations, purchase agreements, and required documentation

● Coordinates with service, parts, and other dealership staff to support a smooth delivery experience

● Provides responsive customer service and builds long-term relationships before and after the sale

● Participates in boat shows, dealership events, manufacturer training, and other sales activities

● Performs other duties as assigned

Qualifications / Requirements

● Valid driver’s license

● Strong customer service, relationship-building, communication, and negotiation skills

● Motivated, goal-oriented, and comfortable asking for the sale and following through with customers

● Ability to manage multiple leads and maintain consistent customer follow-up

● Professional, personable, and comfortable working in a fast-paced family-owned dealership

● Strong organizational skills and attention to detail

● Basic computer proficiency and ability to use CRM and dealership systems

● Willingness to learn marine products, manufacturers, and boating systems

● Minimum of two (2) years of sales or related customer-facing experience preferred

● Boat sales, automotive, RV, powersports, retail, or other high-value consumer sales experience preferred

● Knowledge of recreational boating and marine products preferred

Salary: Competitive compensation based on experience

Pay: From $100,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• On-the-job training
• Paid time off
• Vision insurance

Work Location: In person