Sales Associate (Tech Representative)

About the role

Perform the full Sales Associate role while acting as the store's technical representative for On product — translating CloudTec®, Speedboard® and Helion™ into practical fit advice for customers, and lifting the product knowledge of the wider team through training and floor coaching.

Key responsibilities

• Deliver the On customer experience end to end and meet individual and store sales targets
• Conduct fittings: foot measurement, gait observation, treadmill trials
• Operate POS; handle transactions, returns, customer orders and after-sales issues
• Maintain VM standards, replenishment, stockroom order, deliveries and stock counts
• Support store events, community runs and brand activations
• Be the store reference on the full On range — franchise positioning, cushioning, drop, upper construction and use case
• Match customers to product based on goals, mileage, surface, biomechanics and injury history, including advising against a purchase when needed
• Advise on shoe rotation and apparel technology
• Stay current on launches, model updates and competitor product
• Handle escalated technical questions and complex fittings; feed customer insight back to retail and buying
• Deliver product onboarding for new SAs plus refreshers and pre-launch briefings
• Coach on the floor in real time; observe fittings and give feedback
• Maintain store training materials and fit guides; flag knowledge gaps to the Lead Sales Advisor

About you

• 1–3 years in footwear, sportswear or specialty running retail
• Active runner — able to run 10 km at 6:00/km or faster; the role involves demos, group runs and testing product personally
• Real interest in running and footwear product; follows launches and technology across brands
• Solid grasp of running shoe construction, biomechanics and fit, or clear aptitude to get there fast
• Excellent communication skills in Thai — able to translate technical product knowledge into clear, practical advice for customers and for fellow staff, and confident presenting to and coaching peers
• Consistent record of hitting sales targets
• Conversational English sufficient to follow brand training materials and serve international customers
• Available for retail hours including weekends and public holidays; able to stand for long periods and handle stock