Sales Consultant

Job Description & Summary As a Sales Consultant at BMW, you will play a key role in achieving sales targets and delivering an exceptional customer experience that reflects the brand’s premium standards. You will be responsible for managing the full sales process — from prospecting and consultation to delivery and aftersales follow-up — ensuring that every client receives world-class service.

Purpose Achieve assigned sales targets and work to attain the highest sales volume with maximum customer satisfaction, following the company’s standards in selling and marketing techniques.

Duties Sales Preparation

• Research and understand new models entering the market.
• Analyze market potential and sales territory.
• Stay updated on competitors and their positioning.
• Develop and maintain comprehensive knowledge of company and competitor products.
• Set up and systematically maintain customer and potential customer files.
• Report any manufacturing faults.
• Ensure demo and new vehicles are fueled/charged, clean, and properly maintained in coordination with the aftersales department.

Prospecting

• Support prospecting activities for selected target groups within the assigned territory.

Sales Activities

• Coordinate with the Sales Manager and Marketing team to promote products effectively.
• Generate sales to meet assigned targets.
• Assist walk-in and phone customers professionally.
• Quote and negotiate prices and credit terms, prepare contracts, record orders, and close sales.
• Maintain a strong closing ratio and develop the customer database.
• Keep updated knowledge of the used car sector.

Customer Service

• Establish excellent relationships with customers, including government sectors.
• Ensure customers fully understand the features and controls of their new vehicle.
• Follow up with customers to maximize sales opportunities and satisfaction.
• Address and resolve customer complaints and inquiries promptly.
• Develop techniques to expand the client base and convert leads into successful sales.
• Support company operations by enhancing overall customer service quality.

Delivery & After-Sales

• Coordinate customer appointments for vehicle delivery and handover.
• Handle all issues related to customs, registration, pre-delivery maintenance, and insurance.
• Manage customer complaints to ensure satisfaction for both the client and the company.
• Coordinate with operations and PDI to ensure timely vehicle readiness.
• Provide systematic aftersales care to encourage repeat business and long-term relationships.

Requirements

• Education: BA in Business Administration or related field.
• Experience: Minimum 1 year in automotive sales or a related field.
• Languages: Excellent command of Arabic and English (written & spoken).

Technical Skills

• Proficient in Microsoft Office Suite
• Strong knowledge of sales strategies and customer dynamics
• Solid understanding of automotive market trends

Key Skills

• Customer focus and relationship building
• Communication, negotiation, and presentation skills
• Problem-solving and teamwork
• Business etiquette and professionalism
• Results-driven mindset

Key Performance Indicators

• Achieve sales and profitability targets
• Achieve accessories sales target
• Achieve customer satisfaction goals