Sales Consultant

Job Purpose:

Provide exceptional customer service while assisting customers throughout the vehicle purchasing process. The Sales Consultant is responsible for building customer relationships, demonstrating vehicle features, supporting dealership sales objectives, and delivering a professional and positive dealership experience.

---

Key Responsibilities:

Customer Service & Sales Support

• Greet customers in a professional, friendly, and timely manner
• Assist customers throughout the vehicle purchasing process from initial contact through vehicle delivery
• Build and maintain positive customer relationships to support customer satisfaction and retention
• Demonstrate vehicle features, technology, and benefits to customers
• Conduct vehicle walkarounds, test drives, and product presentations
• Answer customer questions regarding vehicle pricing, features, financing options, and dealership services
• Deliver exceptional customer service during all customer interactions
• Maintain professionalism and composure while assisting customers in a fast-paced sales environment

Sales Performance & Lead Management

• Work toward individual and team sales goals and performance objectives
• Utilize dealership CRM systems and sales tools to manage customer follow-up and communication
• Follow up with customers regarding inquiries, appointments, unsold opportunities, and post-sale satisfaction
• Maintain accurate customer records and sales documentation
• Prospect for new customers through phone calls, referrals, online inquiries, and other lead sources
• Stay knowledgeable regarding current vehicle inventory, manufacturer incentives, financing programs, and dealership promotions
• Support dealership sales events, promotions, and marketing initiatives
• Collaborate with Sales Managers, Finance Department, and other dealership personnel to support sales operations and customer satisfaction

Administrative & Operational Responsibilities

• Complete required sales documentation accurately and timely
• Follow dealership sales processes, policies, and operational standards
• Maintain organization and cleanliness of showroom, workstations, and vehicle display areas
• Uphold confidentiality regarding customer and dealership information
• Attend sales meetings, training sessions, and manufacturer training as required
• Perform additional duties and responsibilities as assigned by management

---

Job Qualifications:

Required Qualifications

• High school diploma or equivalent preferred
• Strong communication and interpersonal skills
• Professional appearance and positive attitude
• Strong customer service and relationship-building skills
• Ability to multitask and perform effectively in a fast-paced environment
• Strong organizational and time management skills
• Basic computer proficiency required
• Ability to learn dealership sales processes, vehicle features, and manufacturer programs
• Self-motivated with strong work ethic and goal-oriented mindset
• Dependable attendance and punctuality required
• Ability to maintain confidentiality regarding customer and dealership information
• Ability to follow dealership policies and procedures
• Valid driver’s license with acceptable driving record required
• Ability to work evenings, weekends, and holidays as business needs require

Preferred Qualifications

• Previous automotive sales experience preferred
• Previous customer service or retail sales experience preferred
• Previous Ford dealership experience preferred
• Experience using CRM, dealership management systems (DMS), and sales software programs preferred
• Knowledge of automotive financing, leasing, and vehicle trade processes is beneficial
• Bilingual communication skills are a plus
• Experience working in commission-based or performance-driven environments preferred

---

Physical Requirements:

• Ability to frequently stand, walk, sit, reach, and use hands for computer and sales-related functions
• Ability to occasionally lift and move items up to 25 pounds
• Ability to work in a fast-paced dealership environment
• Ability to regularly use computers, phones, and other office equipment
• Ability to occasionally bend, stoop, kneel, squat, push, pull, and climb stairs
• Ability to regularly walk the dealership lot and showroom areas
• Ability to safely operate dealership vehicles for demonstrations and test drives

The physical demands described above are representative of those that must be met to successfully perform the essential functions of this position. Reasonable accommodations may be made in accordance with applicable laws.