Sales Consultant

1. Job PURPOSE:

To support the day-to-day operations of the Experience Centre for The Concrete Shop, a design-led concrete brand by Aarya Precast India Pvt. Ltd., by managing customer enquiries, coordinating appointments, assisting visitors, maintaining showroom records, supporting franchise discussions, and ensuring smooth operational activities that contribute to an exceptional customer experience and business growth. As a rapidly growing organization, the role requires a proactive, ownership-driven mindset with the willingness to support cross-functional initiatives, take on new responsibilities beyond defined duties, and contribute wherever required to achieve the Company's business objectives and operational excellence.

2. ROLL AND RESPONSIBILITIES:

A. Customer Engagement & Enquiry Management

• Welcome and assist walk-in customers, architects, designers, consultants, and project clients.
• Understand customer requirements and provide basic product information and guidance.
• Manage customer enquiries through walk-ins, calls, emails, WhatsApp, and digital platforms.
• Schedule appointments and coordinate customer meetings with the relevant teams.

B. Sales Coordination & Follow-up

• Generate and maintain customer enquiry records in the CRM.
• Coordinate quotations, product catalogues, samples, and customer documentation.
• Follow up with prospective customers to support enquiry conversion.
• Coordinate with the Sales team for timely lead allocation and order processing.

C. Franchise & Business Support

• Support Experience Centre visits for prospective franchise holders and business associates.
• Coordinate franchise meetings, presentations, and documentation with the Franchise Development team.
• Assist in organizing customer engagement activities and promotional events.

D. Showroom Operations

• Ensure showroom cleanliness, product displays, catalogues, and marketing materials are properly maintained.
• Monitor product samples and coordinate replenishment with Stores and Production.
• Ensure pricing, brochures, and display information remain updated.
• Support daily operational activities to ensure a premium showroom experience.

E. Administration & Coordination

• Maintain visitor registers, enquiry records, appointments, and operational documentation.
• Prepare daily operational reports and update CRM/MIS.
• Coordinate with Sales, Marketing, Design, Production, Accounts, Stores, and HR for smooth business operations.
• Ensure compliance with Company SOPs and operational guidelines.

3. KRA KPI

• Number of customer enquiries handled
• Walk-in to enquiry conversion rate
• Timely customer follow-ups and appointment coordination
• Accuracy of CRM, visitor records, and documentation
• Showroom presentation and display maintenance
• Customer satisfaction and service quality
• Timeliness and accuracy of MIS and reporting
• Adherence to Company SOPs and operational processes

4. COMMUNICATIONS AND RELATIONSHIPS:

Internal: Experience Centre Manager, Sales, Marketing, Stores, Dispatch & Logistics, Accounts & Finance, HR, and Administration.

External: Customers, Architects, Interior Designers, Builders, Developers, Consultants, Contractors, Franchise Prospects, Vendors, and Service Providers.

5. KNOWLEDGE, TRAINING AND EXPERIENCE REQUIRED FOR JOB

Education:

• Bachelor's Degree in Business Administration, Mass Communication, or a related discipline.

Experience:

• 13 years of experience in showroom operations, customer service, front office, sales coordination, or retail operations.
• Freshers with excellent communication skills and customer handling ability may also be considered.
• Experience in building materials, furniture, interiors, architecture, or premium retail will be an added advantage.

Skills

• Customer Service & Relationship Management
• Enquiry Handling & Appointment Coordination
• Sales Coordination & Customer Follow-up
• CRM & MIS Reporting
• Product Presentation & Showroom Operations
• Communication & Interpersonal Skills
• Documentation & Administrative Coordination
• MS Office & Basic Computer Applications
• Planning, Coordination & Time Management
• Attention to Detail & Problem Solving

Salary Range

Based on experience, communication skills, and relevant industry exposure.