Sales Consultant

MALE & FEMALE CANDIDATES CAN APPLY.

Job Description – Sales Consultant

Honda BigWing Premium Motorcycle Showroom

Job Title: Sales Consultant (DSE)

Department: Sales
Industry: Automobile – Premium Motorcycle
Location: Kalamassery
Reporting To: Sales Manager / Team Leader

1. Job Summary

The Sales Consultant is responsible for generating sales, acquiring new customers, explaining Honda BigWing motorcycle products, conducting test rides, converting enquiries into bookings, and ensuring a smooth vehicle delivery experience. The role requires excellent customer handling, product knowledge, follow-up skills, and a target-oriented approach.

2. Key Duties and Responsibilities

A. Customer Handling and Acquisition

• Welcome showroom customers and understand their motorcycle requirements.
• Handle walk-in customers, telephone enquiries, digital leads, and referrals.
• Identify customer needs, preferences, budget, and intended usage.
• Build strong customer relationships and maintain professional communication.
• Generate new leads through field activities, references, and local marketing.

B. Product Presentation and Test Rides

• Explain Honda BigWing motorcycle models, features, specifications, pricing, and benefits.
• Demonstrate vehicle features, comfort, styling, performance, and technology.
• Arrange and conduct test rides according to showroom procedures and safety requirements.
• Compare suitable models and recommend the right motorcycle based on customer needs.
• Explain available accessories, finance options, insurance, and extended warranty.

C. Sales Conversion and Booking

• Convert enquiries into confirmed bookings through effective sales techniques.
• Explain on-road pricing, offers, payment procedures, and delivery timelines.
• Collect booking amounts and complete the required booking documentation.
• Coordinate with the Sales Manager for discounts, approvals, and special customer requirements.
• Achieve assigned monthly sales, booking, and retail targets.

D. Documentation and Retail Billing

• Collect and verify customer KYC documents and other required details.
• Upload customer documents and sales details into the designated dealership system.
• Initiate insurance requests and vehicle registration requests as applicable.
• Coordinate retail billing and ensure billing details are accurate.
• Explain insurance, registration, and extended warranty procedures to customers.
• Ensure all documentation is completed as per dealership and statutory requirements.

E. Customer Follow-up and Coordination

• Follow up with prospective customers regularly until booking or closure.
• Update lead status and maintain accurate enquiry records in the CRM or designated system.
• Keep customers informed about booking confirmation, billing, registration, insurance, and delivery status.
• Coordinate with the Registration Executive, Insurance Team, Accounts Team, and Delivery Coordinator.
• Escalate delays or customer concerns to the Sales Manager.

F. Vehicle Delivery and Customer Satisfaction

• Coordinate with the Delivery Coordinator to ensure timely vehicle delivery.
• Ensure the customer understands the motorcycle's basic features, controls, and maintenance requirements.
• Verify that the necessary documents, accessories, and delivery formalities are completed.
• Maintain a professional delivery experience that meets Honda BigWing standards.
• Collect customer feedback and encourage referrals and repeat business.

G. Reporting and Target Achievement

• Submit daily sales activity and follow-up reports to the reporting manager.
• Maintain updated records of enquiries, test rides, bookings, cancellations, and retail sales.
• Participate in sales meetings, product training, and promotional activities.
• Monitor pending leads and take appropriate action to improve conversion rates.
• Achieve assigned monthly targets for retail sales, accessories, insurance, and extended warranty, as applicable.

3. Qualifications and Skills

• Minimum qualification: Plus Two / Any Degree.
• Good communication skills in Malayalam and English.
• Basic computer knowledge and familiarity with CRM or dealership software.
• Strong customer-handling, negotiation, and sales-conversion skills.
• Good product presentation and follow-up abilities.
• Target-oriented, self-motivated, and willing to learn.
• Valid two-wheeler driving licence and riding confidence preferred.
• Previous experience in automobile sales or premium motorcycle sales will be an advantage.

4. Key Performance Indicators (KPIs)

• Monthly retail sales achievement.
• Lead-to-booking and booking-to-retail conversion rates.
• Number of customer enquiries handled and test rides conducted.
• Lead follow-up effectiveness and CRM data accuracy.
• Accessories, insurance, and extended warranty performance, where applicable.
• Documentation accuracy and timely completion of billing and registration requests.
• Customer satisfaction, referrals, and repeat business.

5. Expected Professional Standards

• Maintain punctuality, professional grooming, and showroom discipline.
• Follow Honda BigWing customer service standards.
• Provide accurate information and avoid making unauthorized commitments.
• Maintain confidentiality of customer information.
• Work collaboratively with the Sales, Service, Accounts, Insurance, Registration, and Delivery teams.

Overall Objective: To maximize motorcycle sales, deliver an exceptional premium customer experience, and contribute to the overall business growth of the Honda BigWing showroom.

Pay: ₹12,000.00 - ₹15,000.00 per month

Benefits:

• Provident Fund

Work Location: In person