Sales Coordinator / Business Development Executive

Job Purpose:

To lead and oversee the overall sales coordination process, ensuring seamless communication between Sales, Production, Dispatch, Accounts, and Customer Service teams. You will play a pivotal role in order processing, planning, tracking, and ensuring timely delivery of products to customers, while maintaining high accuracy, documentation standards, and customer satisfaction.

Key Responsibilities:

1. Lead Generation & Client coordination:

• Conduct targeted research to identify potential clients and qualify high-value leads.
• Use CRM tools to track prospects, manage pipelines, and ensure consistent follow-ups.
• Initiate outreach through calls, emails, and social platforms to generate new business opportunities.
• Coordinate with clients to understand their needs and schedule meetings or demos efficiently.
• Maintain clear communication between teams and clients to ensure smooth onboarding and long-term relationships.

2. Sales Coordination & Order Management:

• Oversee end-to-end sales coordination from sales order entry to invoice generation and dispatch.
• Ensure all sales orders are accurately entered in the MS Navision BS 365 ERP / Rattus software and properly communicated to Production & Dispatch teams.
• Monitor and follow up on order status, delivery schedules, and dispatch plans on a daily basis.
• Coordinate with the production planning department to align customer requirements with production timelines.
• Verify and ensure accuracy of customer details, pricing, taxes, and product specifications before order confirmation.

3. Customer & Internal Communication:

• Serve as the primary point of contact for internal and external communication related to order processing, delivery, and dispatch.
• Liaise with customers regarding order acknowledgments, delivery commitments, and dispatch documentation.
• Handle customer queries and resolve issues related to delivery schedules, documentation, or invoicing.
• Maintain healthy business relations and ensure customer satisfaction through effective coordination and timely responses.

4. Dispatch & Logistics Coordination:

• Coordinate with the Dispatch and Security Gate team for smooth material movement and gate entry/exit documentation.
• Ensure all dispatches are in compliance with company policies and customer requirements.
• Oversee preparation of delivery challans, packing lists, transport documents, and ensure dispatch records are accurately maintained.
• Track and report dispatch performance metrics to management.

5. System & Process Management:

• Supervise the effective operation of BS 365 ERP / Rattus software for all order and dispatch-related activities.
• Ensure all sales data, reports, and documentation are updated, accurate, and available for audits.
• Identify and implement process improvements to enhance operational efficiency.
• Train and guide team members (Sales Coordinators / Executives) to ensure smooth workflow and data accuracy.

6. Reporting & Analysis:

• Prepare and share daily/weekly/monthly Sales Order, Dispatch, and Pending Order reports with Management.
• Track performance metrics such as order lead time, dispatch accuracy, and on-time delivery percentage.
• Support management in sales forecasting, planning, and customer performance analysis.

Qualifications & Experience:

• Education: Graduate / Postgraduate in Commerce, Business Administration, Mechanical / Electrical Engineering or related field. MBA preferred.
• Experience: Minimum 2–6 years of experience in Sales Coordination / Sales Operations, preferably in a Manufacturing or Engineering industry (Copper/Aluminium Wires, Cables, Conductors, or similar products).
• ERP / Software Skills: Proficiency in BS 365 ERP / Rattus Software or equivalent.
• MS Office: Advanced Excel, Word, PowerPoint for reports and analytics.

Key Skills & Competencies:

• Strong coordination and communication skills.
• Excellent analytical and problem-solving abilities.
• Meticulous attention to detail and documentation accuracy.
• Leadership qualities and ability to handle a team.
• Customer-centric approach with a strong sense of ownership.
• Ability to multitask and work effectively under pressure.
• Knowledge of commercial documentation, dispatch processes, and taxation will be an added advantage.