Sales Coordinator

About the role

The Sales Coordinator plays a key role in supporting daily sales operations and field execution at Tough Mama. This position acts as the primary link between the Sales Representatives, Promodisers, and retail accounts. The Sales Coordinator ensures accurate sales reporting, smooth stock allocation, order processing, and effective administrative support to drive sales performance across designated territories.

Key responsibilities

• Monitor and compile daily, weekly, and monthly sales reports from Promodisers and Sales Representatives
• Track sell-in and sell-through data across assigned retail store accounts and key retail partners
• Coordinate stock replenishment, monitor inventory levels at store locations, and flag out-of-stock items promptly
• Serve as the main point of contact for field personnel regarding operational schedules, store assignments, and attendance
• Assist in disseminating monthly sales targets, promotional guidelines, and product updates to the field team
• Help coordinate onboarding materials, store passes, and uniforms for newly hired Promodisers
• Receive, verify, and process purchase orders (POs) from retail accounts and sales personnel
• Liaise with the logistics and warehouse teams to ensure timely delivery and dispatch of Tough Mama products
• Maintain updated database records for accounts, sales figures, and pricing matrices