Sales Coordinator

About the role

The Sales Administrator provides comprehensive administrative and operational support to the client and internal team. This role is responsible for end-to-end order customer communication, sales documentation, cross-department liaison. The position ensures smooth and high-standard customer service. As an experienced coordinator, the holder will also assist in improving sales workflows, handling complex customer enquiries and supporting daily sales activities to achieve company sales targets.

Key responsibilities

• Communicate proactively with customers to handle enquiries about product specifications, pricing, lead time, shipment status and after-sales issues, and maintain stable customer relationships.
• Coordinate closely with internal departments including production, engineering, warehouse, logistics.
• Prepare and organise sales documents such as quotations, sales contracts, order records, and customer reports.
• Compile daily, weekly and monthly sales reports.
• Support sales meetings, customer visits and sales events by preparing presentation materials, customer data and meeting arrangements.
• Assist in maintaining and updating the customer database to ensure accurate customer information and sales history.
• Handle ad-hoc sales tasks, urgent customer requests and other assignments from the sales management team.

About you

• Bachelor's degree or Higher Diploma in Business Administration, Marketing, Sales or related disciplines.
• Minimum 5 years of relevant experience in sales coordination, or customer support, preferably in electronics, manufacturing or trading industries.
• Proficient in Microsoft Office applications, especially Excel for data analysis and report generation.
• Good command of written and spoken English.
• Strong organisational skills, multi-tasking ability and high attention to detail.
• Excellent communication, cross-team coordination and problem-solving skills.
• Responsible, proactive, able to work under pressure and meet tight deadlines in a fast-paced sales environment.