Sales Development and Analytics Specialist

About Keystone Ridge Designs

At Keystone Ridge Designs, we believe work should have purpose, energy, and impact. We are a faith-guided company that values strong relationships, clear communication, teamwork, and doing great work the right way. Our team is built around our core values of Culture, Quality, Expertise, Trust, Responsibility, and Passion, and we are committed to Deliver Excellence™ in everything we do.

For more than 25 years, Keystone Ridge Designs has been a nationally recognized manufacturer of premium, American-made site furnishings. Our products enhance parks, streetscapes, downtowns, colleges and universities, healthcare campuses, commercial developments, and public gathering spaces throughout North America.

We don't just manufacture products—we help create places where people gather, connect, and build community.

Position Summary

The Sales Development and Analytics Specialist works directly with the Digital Strategy & Innovation Team to identify new business opportunities, analyze market intelligence, research prospective customers, and develop qualified leads that contribute to Keystone Ridge Designs' sales funnel and pipeline.

This position combines business intelligence, data analysis, emerging technologies, and the utilization of artificial intelligence (AI) with proactive sales development and customer engagement. As part of the Digital Strategy & Innovation Team, the specialist utilizes digital research tools, market intelligence platforms, and analytical resources to identify promising markets, projects, organizations, and decision-makers that align with Keystone Ridge Designs' products and services.

Beyond identifying opportunities, this individual is responsible for actively connecting with prospective customers, introducing Keystone Ridge Designs, understanding their needs, and developing initial relationships that can lead to future sales opportunities through phone calls, emails, presentations, and other forms of direct communication.

As part of Keystone Ridge Designs' Digital Strategy & Innovation Team, the Sales Development and Analytics Specialist utilizes business intelligence, strategic prospecting, and direct customer engagement to generate qualified opportunities for the sales pipeline. Once an opportunity is identified and qualified, this individual assists in initiating the quotation process by gathering relevant project information, identifying potential product requirements, and preparing preliminary quote details before transitioning the opportunity to the appropriate Territory Manager for further development and sales conversion.

Key ResponsibilitiesBusiness Intelligence, Technology & Innovation

· Utilize business intelligence platforms, data analytics, AI, and digital research tools to identify new markets, prospective customers, projects, and sales opportunities.

· Research market trends, competitor activity, project specifications, and customer purchasing needs to uncover potential business opportunities.

· Analyze existing customer data and sales history to identify untapped markets, inactive accounts, and opportunities for renewed engagement.

· As part of the Digital Strategy & Innovation Team, leverage existing technologies and AI tools to streamline research, improve prospecting efficiency, and support lead generation efforts.

Lead Generation & Customer Engagement

· Identify and prioritize prospective customers through strategic research, lead qualification, and targeted prospecting efforts.

· Initiate direct communication with potential customers through phone calls, emails, presentations, and other outreach methods to introduce Keystone Ridge Designs and generate interest.

· Build initial customer relationships, assess project needs, identify decision-makers, and maintain follow-up communication to develop potential sales opportunities.

· Maintain organized prospect records and consistently contribute new leads and qualified opportunities to Keystone Ridge Designs' sales pipeline.

Sales Qualification, Quote Initiation & Territory Manager Coordination

· Evaluate and qualify leads based on project requirements, customer interest, purchasing potential, and alignment with Keystone Ridge Designs' products.

· Initiate the quotation process by reviewing project documentation, identifying applicable products, gathering preliminary specifications and quantities, and organizing relevant information.

· Coordinate with the appropriate Territory Manager to transition qualified opportunities and preliminary quote information for pricing, further development, and sales conversion.

· Maintain accurate records of customer interactions, project details, and next steps to ensure effective communication throughout the sales process.

Performance Tracking & Continuous Improvement

· Monitor prospecting activities, customer engagement, qualified leads, quote initiations, and opportunities transitioned to Territory Managers.

· Analyze lead generation results and sales pipeline activity to identify opportunities for improvement.

· Work with other departments as part of the Digital Strategy & Innovation Team to improve prospecting strategies, customer outreach, and the effectiveness of technology-driven initiatives.

Position Objectives & Measures of Success

Success is measured by the ability to turn business intelligence and proactive customer outreach into qualified sales opportunities that contribute to Keystone Ridge Designs' sales pipeline.

· New Prospects Identified — Number of relevant organizations and decision-makers identified.

· Prospect Engagement — Number of meaningful customer conversations, meetings, or presentations.

· Qualified Leads Generated — Number of viable opportunities based on project needs, interest, or purchasing potential.

· Preliminary Quotes Initiated — Number of qualified opportunities advanced with project and product information documented.

· Sales Opportunities Transitioned — Number of qualified handoffs accepted by Territory Managers.

· Sales Pipeline Contribution — Estimated value and progression of opportunities generated toward quotes and orders.

Primary Measure of Success: Consistently converting business intelligence and prospect engagement into qualified leads, initiated quotations, and actionable sales opportunities.

Why Join Keystone Ridge Designs?

At Keystone Ridge Designs, you'll be part of a company that values people as much as performance.

You'll have the opportunity to:

· Build relationships with professionals across North America.

· Learn sales, marketing, business development, AI, and manufacturing operations.

· Work directly alongside experienced leaders who are invested in your growth.

· Develop skills that will serve you throughout your career.

· Contribute ideas that genuinely shape the future of the company.

· Grow within a culture built on integrity, teamwork, and continuous improvement.

· Make a meaningful impact while helping create outdoor spaces where communities gather and thrive.

Our Core Values

Everything we do is guided by our commitment to:

· Culture

· Quality

· Expertise

· Trust

· Responsibility

· Passion

Deliver Excellence™ isn't just our slogan—it's our commitment to one another and to every customer we serve.

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Application Question(s):

• What piqued your interest in this position?

Work Location: In person