Sales Development Manager

JOB DESCRIPTION (JD)Position: Sales Development Manager – Maruti Suzuki NEXA

Department: Sales & Marketing
Company: Varun Motors Pvt. Ltd.
Channel: Maruti Suzuki NEXA
Location: Visakhapatnam

1. Job Purpose

To drive sales growth and market development for the Maruti Suzuki NEXA channel by achieving sales targets, generating new business opportunities, improving dealership performance, developing the sales team, and enhancing customer satisfaction.

2. Key Responsibilities

A. Sales Target Achievement

• Achieve monthly, quarterly, and annual sales targets.
• Monitor model-wise sales performance, retail and wholesale targets.
• Develop strategies to improve sales conversion and market share.
• Monitor bookings, deliveries, cancellations, and pending orders.

B. Market Development & Lead Generation

• Identify new business opportunities and potential customer segments.
• Plan and execute corporate sales, field activities, roadshows, and promotional events.
• Generate enquiries through digital marketing, referrals, and local market activities.
• Monitor competitor activities, pricing, offers, and market trends.

C. Team Management

• Guide and motivate Sales Managers, Team Leaders, and Sales Executives.
• Monitor individual employee performance and productivity.
• Conduct regular sales meetings and target reviews.
• Identify training needs and improve product knowledge and selling skills.

D. Customer Relationship Management

• Ensure timely follow-up of customer enquiries and test drives.
• Improve enquiry-to-booking and booking-to-retail conversion ratios.
• Monitor customer feedback, satisfaction scores, and complaints.
• Ensure a premium customer experience throughout the sales process.

E. Business Support & Revenue Growth

• Drive performance in vehicle finance, insurance, exchange sales, extended warranty, and genuine accessories.
• Coordinate with finance, insurance, accessories, and customer relationship teams.
• Monitor dealership profitability and control sales-related expenses.
• Ensure effective inventory planning and timely vehicle deliveries.

F. Reporting & Compliance

• Prepare daily, weekly, and monthly sales performance reports.
• Maintain accurate sales forecasts, lead reports, and MIS.
• Ensure compliance with dealership policies and Maruti Suzuki sales processes.
• Coordinate with management to review performance gaps and implement corrective actions.

3. Educational Qualification

• Graduate in any discipline; MBA in Marketing or Business Management preferred.

4. Experience Required

• 5–8 years of experience in automobile sales.
• Prior experience in four-wheeler dealership sales is preferred.
• Experience handling sales teams and achieving dealership targets is essential.

5. Required Skills

• Strong leadership and team management skills.
• Excellent communication, negotiation, and customer-handling abilities.
• Sales planning, market development, and business analysis.
• Knowledge of automobile sales processes, CRM, and DMS.
• Strong target orientation and problem-solving ability.
• Proficiency in MS Excel, Word, and sales reporting.

6. Key Performance Indicators (KPIs)

• Monthly retail and wholesale target achievement.
• Enquiry generation and conversion ratio.
• Booking-to-delivery conversion.
• Sales team productivity.
• Finance, insurance, exchange, accessories, and extended warranty performance.
• Customer satisfaction and complaint resolution.
• Dealership profitability and inventory management.

7. Preferred Candidate Profile

A result-oriented automobile sales professional with proven experience in managing sales teams, developing markets, achieving targets, and delivering an excellent customer experience in a premium car dealership environment.

Pay: ₹24,000.00 - ₹26,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person