Sales Development Rep. Lead

Role Overview:

We’re looking for an SDR Lead (experience in B2B SaaS) who can bridge the gap between product, marketing, and engineering to build and scale revenue-focused workflows. If you’re a technically sound, detail-oriented operator with deep expertise in automation, enrichment, lead routing, and tool integrations, we’d love to connect.

This role is ideal for someone with strong growth engineering instincts, a passion for tooling, and the ability to build data-driven, automated GTM pipelines using cutting-edge platforms like Clay, n8n, make. com, and more.

Key Responsibilities:

• Develop and execute lead-generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
• Design, implement, and optimise multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
• Deliver a weekly set number of SQL’s, MQL’s, and meetings via Outbound marketing motion, being accountable for the results
• Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
• Collaborate closely with the content marketing team to develop and optimise high-quality lead-generation outbound messaging
• Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
• Analyse and report on the performance of lead generation campaigns, providing insights and recommendations to optimise marketing effectiveness and increase ROI.
• Collaborate with the customer sales team to ensure seamless lead handoff and alignment between marketing and sales processes.
• Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.
• Manage client relationships, ability to strategise and present cohesively.

Qualification:

• 3 - 5 years of experience in Sales Development role
• Proven experience in booking meetings through cold email outreach, LinkedIn outreach, and cold calling.
• Strong understanding of B2B prospecting, ICPs, buyer personas, account research, and outbound sales processes.
• Excellent written and verbal communication skills, with the ability to adapt messaging based on different industries, buyer personas, and markets.
• Experience using outbound sales and prospecting tools such as Smartlead, Instantly, Phantombuster, Prospectoo, Apollo, Lusha, or similar platforms.
• Experience working with CRM systems and maintaining accurate prospect and activity records.
• Strong analytical mindset with the ability to review outreach performance and identify areas for improvement.
• Exposure to prospect list building, data enrichment, outreach sequencing, or managing end-to-end outbound campaigns will be an added advantage.
• Self-motivated, target-driven, and accountable for achieving meeting-generation goals.
• Strong project management and organisational skills, with the ability to manage multiple outreach campaigns and target segments simultaneously.
• Ability to work collaboratively with Sales, Marketing, and other cross-functional teams.

Contact Information: [email protected]