Sales Development Representative, B2B SaaS

Role & responsibilities

As our SDR, you will work directly with the core team to help build Tarslink's sales pipeline and go-to-market engine.

This is not a telecalling or high-volume lead-generation role.

You will research insurance companies, insurance brokers and relevant decision-makers across our target markets; understand their businesses and technology priorities; identify where Tarslink could create value; initiate conversations; qualify opportunities; and build a high-quality enterprise sales funnel.

The role combines market research, account intelligence, prospecting, communication and sales development.

What you will do

• Research insurance companies and insurance brokers across India, Southeast Asia, the Gulf and East Africa.
• Identify and prioritize target organizations.
• Research each account's business, products, distribution model, technology environment and potential business needs.
• Identify relevant decision-makers and influencers across business, underwriting, distribution, operations, technology, digital transformation and leadership.
• Build account maps covering multiple stakeholders within strategic accounts.
• Develop account-specific hypotheses for where Tarslink can create value.
• Build and maintain the sales funnel and CRM.
• Conduct personalized outbound prospecting through email, LinkedIn and calls.
• Write thoughtful, account-specific outreach rather than relying only on generic sequences.
• Conduct initial conversations and qualify potential opportunities.
• Schedule qualified discovery and product meetings.
• Follow prospects systematically and maintain clear next actions.
• Work directly with the founder on active opportunities.
• Track market developments, technology initiatives and potential buying signals.
• Capture customer pain points, objections and competitor intelligence.
• Experiment with different messaging, personas and outreach strategies.
• Use AI tools for account research, prospecting and sales productivity.
• Help develop Tarslink's sales playbook as the company expands into new markets.

Preferred candidate profile

• 02 years of experience in sales, business development, market research, SaaS, technology, FinTech, InsurTech or related roles.
• Exceptional fresh graduates are also welcome.
• Excellent written and spoken English.
• Strong internet and company research capabilities.
• Ability to understand businesses and identify relevant decision-makers.
• Comfortable communicating with senior professionals.
• Strong professional email-writing skills.
• Curious about technology, AI and financial services.
• Organized and disciplined about follow-ups and CRM.
• Comfortable using LinkedIn, email, CRM and AI tools.
• Ability to learn complex products and explain them simply.
• Comfortable operating in an early-stage environment.
• High ownership and willingness to learn.
• B2B SaaS / enterprise software experience.
• SDR / BDR / inside-sales experience.
• Insurance or InsurTech exposure.
• Experience researching or prospecting enterprise accounts.
• Exposure to international markets.
• Familiarity with CRM and sales-intelligence tools.
• Experience using AI tools such as ChatGPT, Claude or Gemini.

Prior insurance experience is useful but not mandatory.

This is an opportunity to join Tarslink at the beginning of building its sales organization.

You will work directly with the founder, help develop the company's go-to-market playbook and gain exposure to enterprise customers across India and international insurance markets.

Rather than being one SDR in a large sales team, you will have the opportunity to help build the sales engine itself.

Potential progression:

SDR Senior SDR / Account Executive Sales Manager

Progression will depend on performance and capability.