Sales Development Representative / Business Development Representative / Inside Sales Executive

Role Description

We are seeking a proactive and articulate sales professional to generate qualified opportunities, engage prospective customers, and support inside sales activities. You will research target accounts, identify relevant decision-makers, and initiate conversations to understand customer requirements and assess potential fit with our offering.

Your responsibilities will include conducting outreach through calls, email, and professional networking platforms, as well as responding to inbound enquiries. You will ask relevant discovery questions, assess customer needs, purchasing processes, and timelines, and document findings accurately. For sales development positions, you will arrange qualified meetings and provide clear handovers to the colleagues responsible for progressing each opportunity.

For inside sales responsibilities, you may manage opportunities from initial enquiry through product presentation, quotation, negotiation, and closing within your assigned authority. You will address customer questions, coordinate demonstrations or specialist input, and maintain regular follow-up to help prospects make informed decisions.

You will keep CRM records current, track outreach and opportunity progress, and work toward agreed activity, qualification, and sales targets. The role also involves sharing prospect feedback with marketing and sales colleagues, testing outreach approaches, and identifying ways to improve response rates, meeting quality, and pipeline conversion.

Qualifications

• A diploma or degree in Business, Marketing, Communications, or a related field is preferred; relevant practical experience will also be considered.
• Experience in sales development, business development, inside sales, lead generation, or a related customer-facing role is beneficial.
• Strong verbal and written communication skills, with confidence initiating professional conversations by phone and email.
• Ability to research companies, identify relevant contacts, and tailor outreach to different customer needs.
• Good listening and questioning skills, with the ability to assess whether a prospect is suitable for further sales engagement.
• Confidence explaining product or service benefits and handling initial questions or objections accurately.
• For inside sales responsibilities, experience preparing quotations, supporting negotiations, and progressing opportunities toward closure.
• Familiarity with CRM systems, prospecting tools, and standard office software.
• Strong organizational skills and the ability to manage outreach schedules, follow-ups, and multiple opportunities.
• Ability to maintain accurate records and use activity and conversion data to improve performance.
• Resilience, accountability, and a consistent approach to working toward agreed targets.
• Willingness to learn from coaching, develop product knowledge, and collaborate with marketing and sales colleagues.