Sales Development Representative, Clinical & Home Care Growth

Role Summary:

Sales Development Representative (SDR) role focused on generating qualified appointments with clinical providers, physician offices, healthcare organizations, and home care companies.

The SDR will be responsible for turning mailed campaigns, event leads, purchased or provided lists, and self-sourced prospects into scheduled sales appointments for the appropriate sales or leadership team members.

Key Responsibilities:

• Conduct outbound cold calls to clinical providers, physician offices, home care companies, and other assigned prospects.

• Follow up on direct mail campaigns sent to providers and home care organizations.

• Work lead lists from events, conferences, referral sources, internal campaigns, and prospect databases.

• Send professional outbound emails to introduce our services and request appointments.

• Use SMS outreach when appropriate andcompliantwith company guidelines.

• Prospect new accounts and contacts within assigned markets or target lists.

• Qualify prospects by identifying decision-makers, business needs, interest level, timing, and potential fit.

• Book qualified appointments, demos, or discovery calls for the sales team or leadership team.

• Maintain accurate records of all outreach activity, prospect notes, follow-ups, and appointment outcomes in the CRM.

• Consistently meet or exceed daily, weekly, monthly, and quarterly activity expectations.

• Follow approved scripts, messaging, and objection-handling frameworks while also learning to personalize outreach.

• Collaborate with sales, marketing, operations, and leadership to improve campaigns and appointment quality.

• Represent the company professionally with providers, business owners, administrators, and referral partners.

Ideal Candidate Profile:

• Gritty, persistent, and self-motivated.

• Comfortablemaking cold calls every day.

• Not easily discouraged by rejection.

• Competitive andgoal-driven.

• Organized and consistent with follow-up.

• Coachable and willing to improve through feedback.

• Professional in written and verbal communication.

• Comfortable speaking with healthcare professionals, business owners, office managers, and home care leaders.

• Able to work from scripts while still sounding natural and conversational.

• Focused on results, not excuses.

Required Qualifications:

• Strong verbal communication skills.

• Strong written communication skills.

• Comfortable using phone, email, SMS, and CRM systems.

• Ability to manage a high volume of outreach activity.

• Ability to follow processes, scripts, and daily activity expectations.

• Positive attitude and professional presence.

• High level of accountability and follow-through.

Preferred Qualifications:

• Prior experience in sales, appointment setting, inside sales, telemarketing, healthcare sales, home care, or business development.

• Experience calling physician offices, clinics, healthcare organizations, or home care companies.

• Experience usinga CRM.

• Familiarity with healthcare, chronic care management, remote patient monitoring, home care services, or provider-facing sales.

Performance Expectations:

This role will be measured by both activity and results. Key performance indicators may include:

• Number of outbound calls completed.

• Number of emails sent.

• Number of SMS messages sentwhereappropriate.

• Number of new prospects added or researched.

• Number of decision-makers reached.

• Number of qualified appointments booked.

• Appointment show rate.

• Quality of CRM documentation.

• Conversion of booked appointments into qualified sales opportunities.

Bonus Opportunity:

SDRs will be eligible for a quarterly performance bonus based on hitting defined goals. Bonus targets may include:

• Meeting or exceeding required outbound activity levels.

• Booking a target number of qualified appointments.

• Maintaining acceptable appointment quality and show rate.

• Accurately documenting outreach and follow-up in the CRM.

• Contributing to sales pipeline growth from clinical and home care prospects.

Final bonus structure and eligibility requirements will be defined by leadership.