Sales Development Representative

Job Summary

We are looking for experienced candidate to generate pipeline by researching target accounts, executing multi-channel outreach, and booking high-quality discovery meetings for Sales/BD leads. Manage inbound leads with rapid response times, maintain accurate CRM hygiene, and provide feedback to refine ICPs, campaigns, and messaging.

Responsibilities

• Identify and prioritize target accounts and buyer personas in the US market.
• Build and enrich lead lists using LinkedIn Sales Navigator and data providers (Apollo/ZoomInfo).
• Map buying committees and tailor outreach with relevant case studies and industry insights.

Outbound and Inbound Execution

• Run multi-channel sequences (email, phone, LinkedIn, video) with tailored messaging.
• Meet daily/weekly activity targets (calls, emails, LinkedIn touches) and A/B test messaging.
• Qualify inbound leads against ICP and criteria (budget, authority, need, timeline) and book discovery calls.
• Maintain rapid response SLAs for inbound leads (e.g., under 15 minutes during coverage windows).

Automation and AI in Outreach

• Leverage automation and AI-enabled tools to scale personalized outreach at quality.

• Build, test, and optimize sequences, snippets, call scripts, and templates; standardize wins in playbooks.

• Use personalization at scale (signals, triggers, role-based pain points) while maintaining deliverability and compliance.

• Maintain 100% data accuracy in CRM (HubSpot/Salesforce/GHL): lead status, activities, next steps, and source attribution.

• Track and report weekly on meetings booked, show rates, SQLs, conversion rates, and campaign performance.

• Keep sequences, templates, and contact lists organized, compliant, and up to date.

Process Improvement and Tools

• Use HubSpot Sequences, Salesforce, GHL, dialers, Sales Navigator, Apollo/ZoomInfo, Calendly, and Loom to improve efficiency.
• Test subject lines, call scripts, and cadences; document learnings in enablement materials.
• Follow and improve SDR processes for lead routing, SLAs, and pipeline hygiene.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.

• 1-3 years in SDR/BDR/Inside Sales for technology, software, or digital/IT services targeting US markets.

• Proven success in booking meetings and creating qualified pipeline.

• Hands-on experience with CRM platforms: HubSpot, Salesforce, and GoHighLevel (GHL).

• Running outbound campaigns and qualifying inbound leads with measurable results.

• Analyzing outreach performance and optimizing messaging, cadences, and channels.

• Demonstrated use of automation and AI tools in sales outreach.

• In-office from Goa with required overlap with US hours (EST).

• Flexibility to cover outreach and inbound responses aligned to US time zones.

Skills and Competencies

• Excellent written and verbal communication; confident on phone and video.

• Strong research, personalization, and objection-handling skills.

• Analytical mindset; comfortable with dashboards, conversion metrics, and A/B testing.

• Organized, self-driven, and able to work across US time zones.

• Proficient with Microsoft Office or Google Workspace.

• Understanding of software, web development, or IT services is a plus.

• CRM: HubSpot, Salesforce, GHL (GoHighLevel).

• Data/Prospecting: LinkedIn Sales Navigator, Apollo, ZoomInfo.

• Engagement: HubSpot Sequences, dialer, email warm-up tools, Calendly, Loom.

• Analytics: CRM dashboards, sequence analytics, spreadsheet tracking.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.