Sales Development Representative

Role Purpose

Reporting to the SaaS Sales Manager / Head of Sales, the Sales Development Representative (SDR) is responsible for top-of-funnel sales activities including lead generation, qualification, and prospect nurturing for ShipDelights SaaS based Delivery experience platform. This role focuses on identifying potential customers, initiating outreach, educating them on product offerings, and converting early interest into high-quality sales-qualified leads (SQLs) for Account Executives.

Key Role Expectations (RACI)

Responsible

• Identify, research, and generate new leads through outbound channels (calls, LinkedIn, email campaign, events).
• Qualify inbound leads based on ICP and buyer persona.
• Engage prospects via structured messaging frameworks and outreach cadences.
• Clearly articulate key value propositions and platform capabilities.
• Book product demos and discovery call for Account Executives / BDRs.
• Maintain daily activity logs and lead status within CRM.
• Support targeted outbound campaigns and marketing initiatives.

Accountable

• Volume and quality of Sales Qualified Leads (SQLs).
• Outreach targets (calls, emails, LinkedIn touchpoints).
• CRM hygiene and timely updating of prospect data.
• Demo/meeting scheduling for sales team.

Consulted

• Work with Marketing for campaigns, lead lists, and outreach automation.
• Consult Product teams to understand new features and messaging alignment.
• Coordinate with Customer Success for references and client stories.

Informed

• Keep SaaS Sales Manager informed of prospecting metrics and pipeline health.
• Notify relevant sales owners of priority opportunities or qualification outcomes.

Key Competencies

Knowledge

Must Have:

• Understanding of B2B SaaS sales funnels and lead qualification frameworks.
• Must have industry knowledge of eCommerce retail, D2C, supply chain and logistics
• Understanding of B2B SaaS based software & solutions
• Basic knowledge of CRM usage.

Desirable:

• Understanding of logistics & supply chain workflows.
• Familiarity with 4PL / shipping ecosystem.

Skills

Must Have:

• Strong communication (written + verbal) & prospecting skills.
• Ability to run structured outreach campaigns.
• Objection handling & active listening.
• Research skills; ability to map accounts & personas and engage them via effective communication.

Desirable:

• Email sequencing tools, LinkedIn prospecting, and outbound automation.

Attitudinal / Behavioural Traits

Must Have:

• Target-driven, persistent, and proactive.
• Growth & learning mindset.
• Strong documentation and follow-up discipline.

Desirable:

Curious about product & industry.