A
AppZen
Sales Development Representative
Skills
AICold Calling
2 months ago
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Important information
Salary:
£40,000 – £45,000 / year
Location:
London, UK
Work mode:
Onsite
Published on:
17 August 2026
What they need
Who you are
- Coachable, highly motivated and competitive self-starter
- 1-2 years of previous experience in sales (SaaS, recruitment, client facing)
- Professional fluency in German and English required
- Track record of hitting and exceeding goals
- Proficiency with cold calling, LinkedIn, personalized emails, and other sales development techniques
- Ability to work in a demanding, time-sensitive, fast-paced and evolving environment
- Excellent communication skills and a positive outlook to rejection
- Passionate about AI, technology, finance, and driving results
What the job involves
- As a Sales Development Representative at AppZen, you will be responsible for identifying, researching, and engaging with businesses and typically their finance decision-makers
- Through intelligent identification and discovery, you will need to understand prospect business challenges and identify alignment in how AppZen's AI solutions can be of benefit. You will be responsible for booking meetings, which will be jointly held with Account Executives to dive deeper into AppZen, enabling further qualification to build pipeline
- We are looking for someone hungry to succeed, with a strong work ethic, resilience and boundless energy. You’ll be highly coachable and able to apply learnings from daily coaching in your role, developing new skills and improving every day as a sales professional
- This role will involve cold calling, mass and personalised emails, voice notes, videos, and LinkedIn outreach. Frequent rejection is inevitable, and we need someone who never lets a no affect them negatively, and will always dust themselves off and keep going
- You’ll be someone who sees everything as a learning opportunity. Naturally, you’ll be a highly motivated self-starter, a brilliant communicator and highly organised in the role
- What Success Looks Like:
- Month 1: 4-week structured onboarding that helps you learn the market, the personas, the tools, and the problems that AppZen helps solve; start reaching out to prospects if ready by the end of the month
- Month 2: On a half quota (2 demo meetings), put your training into practice to figure out how to break into your accounts
- Month 3: On a full quota (4 demo meetings), your process is up and you are generating pipeline and booking meetings
Benefits
- Comprehensive medical, dental, vision and life insurance benefits
- Unlimited PTO
- Paid parental leave for eligible employees
- 401(k) match
- $250 annual reimbursement for continuous learning
- Lots of office perks like snacks, happy hours, company events
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