Sales Development Representative

Location

Bangalore, India

Job Summary

We are seeking a highly driven Sales Development Representative with Inside Sales responsibilities (30%) to join our growing Business Development team at Position2 in Bangalore. This hybrid role (70% SDR / 30% ISR) will be pivotal in building and nurturing a qualified pipeline for our creative and tech-enabled marketing solutions, with a focus on enterprise and mid-market clients across global markets, particularly the United States.

The ideal candidate will bring 5–7 years of proven success in prospecting, outreach, lead nurturing, and early-stage pipeline creation for creative service firms, digital agencies, or marketing solution providers. The candidate must be a self-starter, disciplined, and conscientious professional who thrives in a fast-paced, metrics-driven environment.

As an SDR, you will focus on research-driven prospecting, multi-channel outreach (email, phone, LinkedIn, social media), and qualifying opportunities against ICP criteria. As an ISR, you will engage deeper with mid-funnel prospects, deliver impactful presentations, and support proposal and closing activities in collaboration with the VP of Business Development.

Key Responsibilities

• Leverage AI tools and platforms (e.g., LinkedIn Sales Navigator with AI insights, ZoomInfo, Apollo, Outreach.io, ChatGPT-based research assistants) to identify, prioritize, and qualify high-potential accounts.
• Use AI-driven analytics to segment accounts, personalize outreach, and optimize timing of prospect engagement.
• Drive multi-channel prospecting (AI-powered email sequencing, intelligent calling, LinkedIn automation, social media outreach, event-trigger alerts) to consistently generate qualified meetings.
• Nurture leads through structured cadences, engaging content, and AI-assisted personalization to increase response and conversion rates.
• Conduct discovery calls, needs assessment, and articulate Position2’s value proposition effectively to global prospects.
• Support proposal creation and early-stage deal motions, collaborating closely with the VP of Business Development.
• Maintain accurate and AI-optimized CRM hygiene, using predictive insights to flag high-propensity opportunities.
• Analyze performance data (open rates, call connects, pipeline velocity) and use AI dashboards to improve prospecting efficiency.
• Collaborate with marketing to execute account-based campaigns, tailoring messaging through AI-driven audience insights.
• Stay updated with emerging AI tools in the sales tech stack, continuously experimenting with ways to increase pipeline creation efficiency by 20–30%.

Requirements

• Relevant Experience: 5 years in Sales Development, Business Development, or Inside Sales roles at digital agencies, IT services, creative service firms, or SaaS/MarTech providers.
• Deep understanding of tech-enabled marketing services (digital demand generation, SEO/SEM, content marketing, AI-driven campaigns, creative production) and ability to articulate these to global enterprise prospects.
• Exceptional communication and presentation skills, with fluency in global/US-standard English for client-facing conversations.
• Proven track record of outbound prospecting, pipeline generation, and lead nurturing for creative/digital/MarTech service firms.
• Strong ability to research, identify, and qualify enterprise/mid-market opportunities using both traditional and AI-powered prospecting tools.
• Proficiency in using social media platforms (especially LinkedIn, X/Twitter, and niche forums) to identify, connect, and engage with prospects, including posting thought-leadership content and 1:1 engagement.
• Familiarity with account-based marketing concepts and collaboration with marketing to drive ABM campaigns.
• High degree of self-motivation, discipline, and accountability in meeting activity and pipeline creation targets.
• Strong interpersonal and consultative skills to work seamlessly across business development, delivery, and marketing teams.
• Analytical mindset to interpret sales data, optimize outreach strategies, and continuously improve prospect engagement outcomes.