Sales Development Representative

About the role

The Sales Development Specialist is responsible for generating qualified demo bookings through high-volume outbound prospecting, including cold calling, LinkedIn outreach, and email campaigns. This role requires strong outbound sales capability, including lead hunting, prospecting, and performance tracking. You will be expected to continuously improve outreach performance through structured A/B testing, CRM tracking, and data-driven optimization.

Key responsibilities

• Execute high-volume outbound outreach across cold calls, LinkedIn prospecting and messaging, and email outreach campaigns
• Identify and engage key decision-makers such as Quantity Surveyors, Project Managers, Safety Officers, Procurement Heads, Directors and Owners
• Build and manage your own lead pipeline through proactive research and targeting
• Use LinkedIn and other tools to search and identify qualified leads, find direct decision-makers and contact paths, and build targeted prospect lists
• Conduct structured cold calls with clear, persuasive messaging and develop and refine cold call scripts and email sequences
• Run at least 2 script variations per role and continuously test messaging across channels, tracking performance metrics in CRM
• Maintain accurate CRM records at every stage from first contact through closed/won or lost
• Conduct structured discovery during qualifying calls to identify key pain points, current tools and systems, and features of interest
• Confirm demo attendance via reminder calls and messages and support smooth handover to demo team with complete context
• Support closing efforts for trial users and assist in post-demo follow-ups when needed

About you

• 1+ year of experience in B2B outbound sales, SDR, telesales, or lead generation roles
• Strong outreach and prospecting ability, including LinkedIn lead search and targeting, cold calling and email outreach, and independent lead generation and pipeline building
• Proven ability to book meetings in a high-volume outbound environment
• Strong communication skills in English (spoken and written)
• Highly disciplined in CRM usage (Zoho or HubSpot preferred)
• Comfortable working with structured KPIs and daily activity targets
• Analytical mindset — able to track results, compare performance, and improve messaging through A/B testing
• Resilient, coachable, and consistent in rejection-heavy environments
• Experience with tools like Apollo or similar prospecting platforms is a plus