Sales Development Representative

About the role

This is a Sales Development Representative (SDR) role focused on identifying and qualifying potential customers that fit the ideal customer profile. You will conduct outbound prospecting through multiple channels, develop personalized outreach, and schedule qualified meetings for the sales team.

Key responsibilities

• Research and identify potential customers that fit the ideal customer profile
• Build and maintain accurate prospect and target-account lists
• Identify key decision-makers and relevant contacts within target businesses
• Conduct outbound prospecting through cold calling, email, LinkedIn, and other approved channels
• Develop personalized outreach messages based on prospect needs and business objectives
• Qualify leads based on agreed criteria, including business needs, authority, budget, and timing
• Engage prospects in initial discovery conversations and identify potential sales opportunities
• Schedule qualified meetings and demonstrations for the sales team
• Maintain accurate and up-to-date prospect information, activities, and lead status within the CRM
• Track outreach activity, response rates, meetings booked, and conversion performance

About you

• 1-3+ years of experience in SDR, BDR, appointment setting, lead generation, or outbound sales
• Proven experience with B2B prospecting and cold outreach
• Excellent verbal and written English communication skills
• Confident speaking with business owners, executives, and decision-makers
• Strong research and prospecting abilities
• Comfortable handling objections and rejection professionally
• Strong organizational and time-management skills
• Experience using CRM platforms such as HubSpot, Salesforce, Go High Level, or similar
• Self-motivated and comfortable working independently in a remote environment
• Strong target-oriented and results-driven mindset

Preferred Qualifications:

• Experience in media, marketing, advertising, Saa S, technology, or professional services.
• Experience selling to international markets, particularly the UK and US.
• Strong understanding of B2B sales funnels and lead qualification.