Sales Development Representative

Who you are

• Exceptional communication skills: confident and engaging across written, verbal, and digital channels, with the ability to tailor messages to different audiences
• Strong organizational and time management skills, with a disciplined approach to managing multiple prospects, tasks, and priorities in a fast-paced environment
• Solid understanding of the B2B sales process, with a genuine curiosity about customer challenges and how technology can solve them
• Proven hands-on experience using a variety of prospecting and outreach techniques from email and social selling to video and calls to generate engagement and interest
• Comfortable working with data and sales performance metrics, using insights to refine targeting, messaging, and conversion rates
• Digitally fluent, ideally with experience using tools such as LinkedIn Sales Navigator, Apollo/Artisan, HubSpot (or similar CRMs), and marketing automation platforms
• Fast learner with a growth mindset, eager to understand our platform, the insurance market, and the evolving needs of our clients
• Self-motivated and accountable, with a proactive approach to achieving goals and contributing to team success
• 1 - 2 years’ experience in a Sales Development, Business Development, or Marketing-related role within a B2B environment, ideally in SaaS, technology for insurance, or financial services
• Experience using CRM systems (e.g., HubSpot) and prospecting or engagement tools
• Familiarity with marketing automation platforms and the ability to collaborate with marketing teams to activate campaigns and follow up on demand generation activity
• Comfortable managing outreach across multiple channels (email, phone, video, and social) with a focus on quality, personalization, and measurable results
• Demonstrated ability to work collaboratively with cross-functional teams (Sales, Marketing, Product) and contribute to a fast-moving, high-growth environment
• A proactive, self-motivated approach to learning new tools, understanding markets, and improving performance through data and feedback

What the job involves

• Generate and qualify leads through a mix of digital outreach, social engagement, and data-driven prospecting to build a healthy, high-quality pipeline for the sales team
• Leverage tools such as CRM, marketing automation, and LinkedIn Sales Navigator to research, segment, and prioritize target accounts
• Create personalized outreach via email, social, video, and calls, ensuring every interaction reflects INSTANDA’s tone, value proposition, and understanding of the client’s world
• Maintain and optimize CRM data to ensure real-time visibility and accurate reporting across the sales and marketing team
• Collaborate closely with the North American Sales team to book and prepare high-quality discovery calls that convert into meaningful opportunities
• Track, analyze, and report on weekly and quarterly performance metrics, using insights to continuously refine outreach strategy and improve conversion rates
• Partner with Marketing and Sales to co-create targeted, creative campaigns that align with go-to-market themes and generate engagement across key segments (MGAs, carriers, and brokers)
• Build long-term, trusted relationships with prospects by being consultative, curious, and genuinely interested in solving their challenges
• Adhere to INSTANDA’s information security policies, guidelines, and best practices to protect our company and our clients
• Contribute to a culture of security awareness within the company

Benefits

• 28 days of leave, plus public holidays
• An additional day's leave for every complete year (max 5 days)
• Dynamic Day of leave every month to do the things you love
• Flexi bank holidays instead of fixed bank holidays
• Allocated charity day for you to make a difference
• Annual Learning & Development allowance of £1250
• £100 each month to spend on wellness activities
• Work anywhere in the world for up to 4 weeks per year
• 6-week paid sabbatical after 6 years’ service
• Employee Assistance Program for 24/7 health and wellness support
• Mental first-aiders to listen and guide
• Crisis 24 online service for safe travelling
• Generous Learning & Development allowance
• Free access to LinkedIn Learning
• Free access to the Microsoft ESI Learning
• Inclusive internal development programs
• Interactive training to deepen platform knowledge
• Competitive pay
• Inclusion in discretional Bonus Scheme
• Life cover
• Group Income Protection
• Company-wide Pension Scheme