Sales Development Representative

Role Summary:

The SDR plays a key role in building and sustaining a qualified sales pipeline through consistent outbound engagement. You will research and identify qualified leads, initiate contact with prospects, and set up appointments between the Right Party Contact and Account/Client personnel - ensuring smooth handoffs and follow-through at every stage.

Key Responsibilities

• Lead Research & Pipeline Building: Utilize time effectively to search data and build qualified contacts/leads as per parameters defined by the organization; perform effective research to build a continuous pipeline of qualified leads.
• Outbound Prospecting: Make multiple outbound calls to prospects; develop opportunities through market analysis, relationship-building, and by providing technical information and explanations to prospects.
• Appointment Setting: Ensure qualified appointments are set between the Right Party Contact and the Account/Client personnel.
• Appointment Follow-Through: Perform all necessary steps to ensure set-up appointments are completed sending timely reminders via voicemail, email, and/or calls to relevant parties at appropriate times.
• Continuous Improvement: Constantly analyze and improve methods to increase conversations and conversions.
• Training & Participation: Actively participate in all organizational training and other initiatives.
• Work Discipline: Ensure hygiene and quality of work through punctuality and personal leave management.
• Compliance: Comply with all organizational policies and maintain integrity and adherence to the Organization's Code of Conduct.

Core Skills & Competencies

• Aggressive & Adaptive Approach: Must be aggressive, adaptive to market challenges, and driven to deliver on sales targets.
• Computer Proficiency: Highly proficient in computer skills, including MS Office applications.
• Market Awareness: Familiar with current market and technology trends.
• Communication: Excellent English written/verbal communication and convincing skills.
• CRM Proficiency: Working knowledge of CRM systems.
• Innovative Thinking: Constantly innovate and come up with new ideas to improve outreach and conversion methods.

Key Performance Indicators (KPIs)

• Appointments Set: Number of qualified appointments successfully scheduled between prospects and Account/Client personnel.
• Appointment Completion Rate: Percentage of set appointments that are successfully completed (via reminders/follow-through).
• Lead Pipeline Volume: Continuous flow of qualified leads built and maintained.
• Conversation-to-Conversion Rate: Improvement in conversion efficiency from outbound conversations.
• Target Attainment: Ability to hit or exceed the monthly target for appointments or qualified leads.

Qualifications

• Experience: 1 - 6 years in inside sales or business development.
• Proficient in English (written and oral).
• Working knowledge of CRM.
• Strong working knowledge of MS Office applications.

What Will Make You an Ideal Fit?

• A self-starter who takes initiative and is excited about solving tough problems.
• An analytical thinker who views experimentation as an essential tool for growth.
• Excellent communication, teamwork, and interpersonal skills.
• Proven track record of hitting or exceeding monthly quotas for appointments or qualified leads.
• Strong written and verbal communication and exceptional time management skills.