Generac
Sales Development Representative
Skills
4 days ago
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Important information
Contract type:
Permanent
Location:
Pewaukee, WI, USA
Work mode:
Onsite
Published on:
16 October 2026
What they need
Generac has an exciting entry level Sales Development Representative position! The Sales Development Representative is responsible for a territory where they are accountable to grow POS sales at the store level. This role educates store associates on Generac’s product lines, answers questions from consumers, and pro’s buying the company’s products and providing support to the dealer channel for specific retail customers’ SF&I programs. The Sales Development Representative works with retailer field leadership to sell new ideas on how to grow the Generac brand across the store.
Compensation for this role: $53,000 plus commission
This position will be supporting one of the following markets:
- Michigan / Ohio
- Florida
- Georgia
- Wisconsin
Job Description
- Drive incremental sales growth by selling all Generac product lines across multiple retail accounts by educating store associates and end users about the company’s products and brand and by using in-depth knowledge of product application and specifications to assist customer in selecting the product that best meet their needs.
- Collaborate with the retail field leadership team to execute new in-store programs to drive awareness and increase sales.
- Collaborate with retail store management to ensure the planograms are executed for portable generators and home standby units and is accurately stocked with Generac products for displays, end caps, buildouts in the stores.
- Develop and maintain strong relationships with store managers, key decision-makers, and other relevant personnel in assigned retail locations.
- Maintain and update records of sales activities, customer interactions, and market conditions in Salesforce.
Education
- Bachelor’s degree or equivalent experience
- Certification / License
- Valid driver’s license with the ability to travel locally up to 75% of the time
Work Experience Knowledge / Skills / Abilities
- Excellent written and oral communication skills
- Effective presentation skills for small and large groups
- Strong problem-solving skills
- Ability to work independently
- Ability to make decisions in the best interest of the customer and company
- Ability to multi-task and prioritize activities according to importance and urgency
- Ability to react well under pressure
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM software.
- Willingness to travel frequently within the designated region
Preferred Job Requirements Education
- Bachelor’s degree in business, Finance, or Accounting.
Knowledge / Skills / Abilities
- Highly motivated with excellent communication, presentation, and training abilities. Strong organizational skills and attention to detail
- Experience using CRM like salesforce
- Ability to build a weekly schedule
- While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus.
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