Sales Development Representative

Love talking to people and being rewarded for your results?

If you’re confident, energetic, and enjoy having conversations that lead to action, this role is for you.

About Us

At Fitness Marketing Agency, we help gym owners grow their businesses with expert training, coaching, and digital marketing. As we continue to expand our done-for-you sales service, we’re looking for to fill a Sales Development role within our team. This is a fully office-based role, just five minutes from Haywards Heath station, with excellent transport links to London and Brighton.

About the Role

The role will involve an agreed shift rota, which may include later weekday shifts and rotating Saturdays, with days off scheduled accordingly.

As a Sales Development Representative, your main focus is to turn warm enquiries into paying members for our gym clients.

You'll spend most of your day on the phone, speaking with people who have already shown interest in joining one of our clients’ gyms, understanding their goals, building rapport, and helping them choose the right training programme.

You’ll look after a portfolio of gym clients, learning their offers, facilities, and coaching approach so you can confidently represent each business. These will primarily be small-group and large-group personal training facilities, helping everyday people improve their fitness, strength, and confidence.

Alongside taking booked sales calls, you'll be responsible for calling new enquiries promptly and following up with people who haven’t answered or aren’t ready to join straight away. This includes personalised WhatsApp messages, emails, and callbacks to ensure every enquiry receives first-class follow-up.

You’ll take ownership of the sales process from the first conversation through to securing payment and handing the new member over to the gym’s team.

This is a consultative sales role. You’ll listen, ask questions, explain the programme, answer concerns, and confidently ask for the sale. If you're confident, enjoy talking to people, and love the thrill of hitting targets, this role could be perfect for you. Full training and ongoing coaching provided!

Key Responsibilities

Calling Warm Leads – Spending most of your day on the phone, following up with people who have enquired about our clients’ gyms and training programmes.

Managing Booked Sales Calls – Speaking with prospective members at their scheduled time, understanding what they’re looking for, and recommending the right programme.

Multi-Touchpoint Follow-Ups – Engaging with prospects via phone, WhatsApp, and email. You'll follow up consistently, answer questions, and help interested prospects take the next step.

Closing Sales & Securing Payments – Clearly explaining the offer, pricing, and commitment, handling objections confidently, and guiding suitable prospects through the joining process.

Tracking & CRM Management – Keeping clear and accurate records of conversations, follow-ups, sales, and payments to ensure smooth handovers to the gym and your colleagues.

Owning Your Gym Accounts – Learning each gym’s offers and processes, staying on top of its pipeline, and working with your team to provide cover when needed.

Achieving Activity & Performance Targets – Success in this role means consistently hitting agreed call, follow-up, sales, and revenue targets. We'll provide the training, systems, and support—you bring the energy, consistency, and determination to succeed.

What Success Looks Like

During your first few months, you'll be learning our sales process, getting to know your gym accounts, and building confidence speaking with prospective members.

As you develop, success will be measured by:

• Responding promptly to new enquiries and consistently hitting agreed activity targets
• Following up with prospects across multiple channels
• Converting suitable enquiries into paying members each month
• Achieving agreed sales and cash-collected targets
• Maintaining accurate CRM records and pipeline management
• Taking ownership of your gym accounts and providing a smooth handover for every new member

Who We're Looking For

• Confident & Outgoing – You enjoy speaking with people and know how to build rapport quickly.
• Highly Organised & Detail-Oriented – You keep track of follow-ups with precision and can manage enquiries across several gym accounts.
• Coachable & Eager to Learn – You love receiving feedback and improving your sales skills.
• Interested in Fitness & Helping People – You're excited to help people find the right training environment while helping gym owners grow their businesses.
• Comfortable in a Target-Driven Environment – You enjoy working towards goals and take pride in achieving results.
• Confident Asking for the Sale – You’re comfortable discussing pricing, answering concerns, and helping suitable prospects make a decision.
• Happy to Get Stuck In – You're proactive and understand that success comes from doing the small things well, whether that's making calls, sending follow-ups, updating the CRM, or supporting a teammate.

Previous experience in telephone sales, gym membership sales, personal training, or another customer-facing role would be an advantage, but your attitude, communication skills, and willingness to learn matter too.

Why Join Us?

Develop Valuable Sales Skills – Receive hands-on training and ongoing coaching in consultative selling, communication, objection handling, and closing.

Help People Get Started with Fitness – Have conversations that help people take a positive step towards their goals while supporting ambitious gym owners across the UK

Uncapped Earning Potential – Your results directly influence your income, with commission rewarding strong performance.

Additional Information

This role is ideal for someone who enjoys speaking on the phone for several hours each day, thrives in a target-driven environment, and is happy taking ownership of the full sales process, from calling new enquiries and following up to closing sales and securing payments. You’ll manage your own gym accounts while working closely with another closer to support lead coverage and handovers.

We’re looking to hire the right person immediately, so if this sounds like the perfect role for you, apply today!

Pay: £27,000.00 per year

Application question(s):

• Can you work on a shift rota including later weekdays and rotating Saturdays?

Work Location: In person