M
Mistplay
Sales Development Representative (LoyaltyPlay)
Skills
SQL QueriesCRMLead GenerationSalesforce
1 day ago
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Important information
Contract type:
Permanent
Location:
Toronto, ON, Canada
Work mode:
Hybrid
Published on:
22 October 2026
What they need
- Research and sequence named, scored accounts in the five verticals, aimed at the decision makers who own monetization, revenue, growth or loyalty: VP or Director of Monetization, Head of Revenue or Growth, app or loyalty product owner
- Run high-volume, multi-channel outbound by phone, email and LinkedIn Sales Navigator with sequencing automation; personalize on account news and market triggers
- Lead with the LoyaltyPlay value proposition: new revenue and higher user lifetime value from rewards-driven engagement
- Run a short discovery before you book: current monetization or loyalty stack, revenue goals, retention pain. Qualify against the ICP standard and hand every held meeting over with complete notes
- Book to the routing the Team Lead sets: current sellers first, from Jan 4 the BDMs and the Team Lead, overflow to the BDRs
- Log every activity in Salesforce the same day, and feed competitor and market observations back to the Team Lead- Strong CRM skills (Salesforce) and comfort with sequencing tools. Nice to have: Salesloft or similar; an understanding of mobile monetization (offerwalls, in-app advertising, loyalty programs) and user LTV
- Strong written communication: personalized messages, and the persistence to handle objections
- Comfort researching markets and segments on your own
- 6+ months in a high-volume sales development, lead generation or inside sales role, preferably in SaaS, adtech, mobile gaming or another B2B technology setting
- A record of meeting or beating a meeting or SQL quota
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