Sales Development Representative (SDR)

Working alongside the Director of Sales and Marketing, the Sales Development Representative (SDR), Americas, will focus heavily on sales support, operational workflows, and rigorous data management. This hands-on position is tailored for a strategic researcher who is comfortable engaging with senior school decision-makers and deeply passionate about educational technology. Your mission is to construct a highly structured database framework, qualify inbound/outbound leads, and optimize our sales funnel infrastructure to map out the private and international school landscapes in North America and LATAM.

Key Responsibilities

Sales Support & CRM Management

● Support day-to-day sales and administrative activities for the Director of Sales and Marketing.

● Qualify inbound and outbound leads through highly targeted discovery calls and initial school needs assessments.

● Oversee and optimize CRM backend usage, managing system integrations, public forms, chatbot functionalities, automated sequences, and data reporting.

● Conduct direct outbound sales outreach, combining cold calling with deeply personalized email campaigns tailored to prospective institutions.

Lead Generation & Pipeline Development

● Build segmented, scalable lead databases using advanced data tools like Apollo, Trade Commissioner Offices, conference attendee sheets, and established partner networks.

● Thoroughly map and maintain databases of boarding schools, day schools, private schools, and American International Schools across both North America and LATAM.

● Systematically identify and profile key decision-makers, including Heads of School, IT Directors, Safety Officers, and Procurement/Operations leaders.

● Capture and qualify high-value leads generated from international conferences, regional events, and partner referrals.

● Execute structured, timely post-event and post-meeting follow-up workflows.

Market Research & Regional Outreach Coordination

● Conduct deep-dive institutional research across the Americas to analyze regional buying cycles, budget constraints, and evolving safety or risk-management trends.

● Coordinate school site visits, virtual presentations, and live platform demonstrations in priority regional markets.

● Support preparation for international delegations, trade missions, and conferences, occasionally representing Reach on-site at select industry events across North America and LATAM.

Qualifications & Experience

● Prior School Experience: It is highly advantageous if you have previously worked in K-12 independent schools, residential life, boarding programs, pastoral care, or school administration.

● CRM & Technical Proficiency: Proven experience utilizing and configuring CRM systems (HubSpot is strongly preferred) and AI tools. Comfort managing backend features like tracking integrations, sequences, and reporting forms is key.

● Data & Research Competency: Demonstrated experience with database-building tools and executing structured market research.

● Strong Communicator: Exceptional written and verbal communication skills in English, with a natural ability to confidently present technical solutions to senior educational leaders.

● Travel-Ready: Full willingness and ability to travel internationally for school visits and regional trade conferences.