Sales Development Representative (SDR) — Enterprise

About ICCS DigX

ICCS DigX Limited is a 20-year-old Digital BPM company headquartered in Noida, with approximately ₹190 Cr of revenue and 5,000 employees across 12+ delivery centres in India. The business serves BFSI, government, travel and hospitality, e-commerce and utilities clients, with BFSI representing around 42% of revenue and government a further 23%.

Service lines span customer experience, outbound sales, collections, staffing and back office, delivered in 22 domestic and 14 international languages. The company is ISO 9001, 27001, 22301 and 20000 certified and holds CMMI Level 3. It has been profitable in every year of its operating history and runs a proprietary suite of AI tools across quality management, learning, agent assist, conversational automation and reporting.

Role purpose

To generate qualified pipeline for the enterprise sales organisation. SDRs research and prospect target accounts, run outbound outreach, qualify interest, and book meetings for the Chief Business Officer and senior sales leadership. They do not carry a closing quota.

Key responsibilities

• Build and maintain target account lists across BFSI, government, e-commerce, travel and utilities.

• Research accounts and map decision makers — customer service, operations, collections and procurement leadership. Identify and connect with CXOs, Business Heads, Procurement and Operations decision-makers.

• Run structured outbound outreach across calls, email sequences and LinkedIn.

• Qualify inbound and outbound interest against agreed criteria before passing on.

• Book qualified meetings for the CBO and senior sales team, and ensure they happen.

• Maintain accurate CRM records — activity, stage, next action and notes.

• Feed market intelligence back to sales leadership: competitor incumbency, contract cycles, budget timing.

• Support proposal and pitch preparation with account research.

• Maintain accurate CRM, lead trackers and daily activity MIS.

Must have — screening criteria

• 3–5 years in an outbound sales development, inside sales or lead generation role selling B2B services or software.

• Experience selling BPO, CX, IT services, AI solutions or enterprise SaaS in the India market.

• Hands-on understanding of current market trends and enterprise technology/AI landscape.

• Has carried and met a monthly qualified-meeting or pipeline target — candidate must be able to state their number.

• Comfortable with high-volume cold outreach by phone; this is not a farming or account management role.

• Disciplined CRM usage and pipeline hygiene.

• MBA in marketing, or equivalent demonstrated capability.

• Strong written and spoken English.

Preferred

• Familiarity with sales engagement tooling and LinkedIn Sales Navigator.

• Local market knowledge in the posted city.

• Strong cold calling, LinkedIn prospecting and communication skills.

• Confident in engaging senior decision-makers.

• Go-getter attitude with strong ownership and target orientation.

• Self-driven, persistent and comfortable with outbound sales