Sales Development Representative (SDR) / Lead Generation Specialist

Sales Development Representative (SDR) / Lead Generation Specialist will be responsible for identifying potential customers, generating qualified leads, conducting outbound outreach, and booking product demonstrations with prospective clients. The ideal candidate has a strong sales background, excellent communication skills, and the confidence to engage decision-makers through cold calls, emails, and other outreach channels.

Key Responsibilities

A. Lead Generation and Prospecting

• Research and identify potential customers based on the company's target market and ideal customer profile.
• Build and maintain a database of qualified leads and prospective clients.
• Identify relevant decision-makers and key contacts within target organizations.
• Use online platforms, business directories, LinkedIn, and other prospecting tools to find new opportunities.

B. Outbound Sales and Cold Calling

• Conduct outbound calls to prospective customers to introduce the company's products or services.
• Initiate contact with new leads through phone calls, emails, LinkedIn, and other approved outreach channels.
• Deliver clear and persuasive sales pitches tailored to the prospect's needs.
• Engage prospects in meaningful conversations to identify their challenges, interests, and potential fit.
• Handle objections professionally and maintain a positive, customer-focused approach.

C. Lead Qualification

• Assess prospects based on their needs, interest, business requirements, and suitability for the company's offerings.
• Ask relevant qualifying questions to determine whether a prospect is a good fit for a product demonstration.
• Record prospect responses, qualification details, and next steps in the CRM.
• Prioritize high-potential leads for follow-up and demo scheduling.

D. Demo Booking and Appointment Setting

• Convert qualified prospects into booked product demonstrations or sales meetings.
• Coordinate demo schedules with the internal sales team and confirm appointments with prospects.
• Send calendar invitations, meeting links, and confirmation messages.
• Conduct follow-ups and reminders to minimize cancellations and no-shows.
• Reschedule appointments when necessary and maintain an updated booking calendar.

E. Follow-Up and Pipeline Management

• Follow up consistently with prospects who have not responded or are not yet ready to book a demo.
• Maintain accurate records of calls, emails, conversations, lead status, and follow-up activities.
• Update CRM records to ensure visibility of the sales pipeline.
• Re-engage inactive leads when appropriate and nurture prospects until they are ready for a demo.
• Provide regular updates on outreach activities, lead quality, and booking results.

A. Lead Generation and Prospecting

• Research and identify potential customers based on the company's target market and ideal customer profile.
• Build and maintain a database of qualified leads and prospective clients.
• Identify relevant decision-makers and key contacts within target organizations.
• Use online platforms, business directories, LinkedIn, and other prospecting tools to find new opportunities.

B. Outbound Sales and Cold Calling

• Conduct outbound calls to prospective customers to introduce the company's products or services.
• Initiate contact with new leads through phone calls, emails, LinkedIn, and other approved outreach channels.
• Deliver clear and persuasive sales pitches tailored to the prospect's needs.
• Engage prospects in meaningful conversations to identify their challenges, interests, and potential fit.
• Handle objections professionally and maintain a positive, customer-focused approach.

C. Lead Qualification

• Assess prospects based on their needs, interest, business requirements, and suitability for the company's offerings.
• Ask relevant qualifying questions to determine whether a prospect is a good fit for a product demonstration.
• Record prospect responses, qualification details, and next steps in the CRM.
• Prioritize high-potential leads for follow-up and demo scheduling.

D. Demo Booking and Appointment Setting

• Convert qualified prospects into booked product demonstrations or sales meetings.
• Coordinate demo schedules with the internal sales team and confirm appointments with prospects.
• Send calendar invitations, meeting links, and confirmation messages.
• Conduct follow-ups and reminders to minimize cancellations and no-shows.
• Reschedule appointments when necessary and maintain an updated booking calendar.

E. Follow-Up and Pipeline Management

• Follow up consistently with prospects who have not responded or are not yet ready to book a demo.
• Maintain accurate records of calls, emails, conversations, lead status, and follow-up activities.
• Update CRM records to ensure visibility of the sales pipeline.
• Re-engage inactive leads when appropriate and nurture prospects until they are ready for a demo.
• Provide regular updates on outreach activities, lead quality, and booking results.

3. Key Performance Indicators (KPIs)

Performance will be evaluated based on the following metrics:

• Lead Generation: Number of new, relevant prospects identified.
• Outbound Activity: Number of calls, emails, and other outreach activities completed.
• Lead Qualification: Number of prospects who meet the agreed qualification criteria.
• Demo Bookings: Number of qualified product demonstrations successfully scheduled.
• Show-Up Rate: Percentage of booked demos attended by prospects.
• Conversion Rate: Percentage of contacted prospects converted into qualified leads or booked demos.
• CRM Accuracy: Completeness and accuracy of lead records and follow-up notes.
• Follow-Up Compliance: Timely completion of scheduled prospect follow-ups.

Specific daily, weekly, and monthly targets will be established based on the company's sales goals, target market, and outreach strategy.

Required Skills and Qualifications

• Proven experience in sales, lead generation, appointment setting, telemarketing, or business development.
• Excellent verbal communication and telephone sales skills.
• Confidence in cold calling and initiating conversations with unfamiliar prospects.
• Strong prospecting, persuasion, negotiation, and objection-handling skills.
• Ability to qualify leads and communicate value propositions effectively.
• Experience booking sales meetings, consultations, or product demos.
• Strong follow-up, time management, and organizational skills.
• Familiarity with CRM platforms such as HubSpot, GoHighLevel, Salesforce, or similar tools.
• Ability to work independently, meet targets, and maintain consistent outreach activity.
• Professional, proactive, and results-oriented attitude.

Tools and Systems

• CRM: HubSpot, GoHighLevel, Salesforce, or similar platforms.
• Prospecting: LinkedIn, LinkedIn Sales Navigator, Apollo, or other lead databases.
• Communication: Business phone systems, email, and messaging platforms.
• Scheduling: Google Calendar, Calendly, or similar appointment-booking tools.
• Reporting: Google Sheets, CRM dashboards, or other sales reporting systems.

Pay: From Php50,000.00 per month

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Flexible schedule
• Flextime

Work Location: Remote