Sales Director

Job Purpose

Sales Director: Lead and develop comprehensive sales, channel, and category strategies for the Thailand domestic market and export third parties across all channels, including offline, online, and medical. Responsible for driving company performance from topline revenue to bottom-line profitability (P&L). As a key member of DSG’s management team, the Sales Director must provide strategic recommendations to support management decision-making and establish innovative frameworks to address key business challenges.

Key  Responsibilities

Commercial Management

• Sales achievement (topline)
• Identify growth opportunities across both existing and new channels/customers to drive business expansion.
• Provide strategic direction on channel and customer prioritization to guide investment and resource allocation effectively.
• Lead and shape strategic customer planning efforts, developing a winning strategy to achieve the company’s business goals.
• Profit achievement (P&L)
• Oversee portfolio management across channels, categories, and strategic customers to ensure alignment with business objectives.
• Establish investment priorities and optimize resource allocation to maximize returns and drive sustainable growth.
• Ensure the execution of strategies by developing a robust monitoring and control process to track team performance.
• Ensure achievement of sales operational KPIs to maintain efficiency and effectiveness.
• Ensure alignment and achievement of supply chain and sales KPIs to support overall business goals.

People/Team Management

• Design the organization structure based on portfolio priorities, ensuring optimal resource alignment and efficiency.
• Provide supervision, coaching, and mentoring to the sales team to foster growth and improve performance.
• Identify and establish department KPIs to measure success and drive continuous improvement.
• Utilize strategic influencing to secure cross-functional support and collaboration across departments.

Customer Management

• Establish and nurture strong business relationships with key customers to drive long-term partnerships.
• Lead high-level negotiations to secure favorable terms and agreements that align with the company’s strategic goals.

Qualifications :

• Master’s Degree MBA, Economics, Marketing, Finance are preferable
• 15 years and above of experience in Sales Management and/or Trade Marketing.
• Establish and nurture strong business relationships with key customers to drive long-term partnerships.
• Lead high-level negotiations to secure favorable terms and agreements that align with the company’s strategic goals.
• Excellent sales track record
• Effective sales, planning, leadership and people management experience within the FMCG industry
• Profound understanding of Thai Retail and impulse landscape
• Expert in negotiation skills.
• Excellent strategic thinking and well-planned in executions
• Excellent in analytical, category management skill, negotiation, presentation and people management skill
• Strong understanding of customer and market dynamics and requirements

Personal Attributes :

• Strong leadership capability to manage both customer and internal team expectations
• Excellent interpersonal skills, with the ability to communicate effectively with management and cross-functional team
• Proactive & agile and have the ability to work effectively in a high pace environment and under  pressure
• Strong commercial acumen

Interested applicants are invited to send application with full resume indicating qualifications and experience, transcript, expected salary and recent photo via APPLY NOW

DSG International (Thailand) Public Co., Ltd. 
1788 Singha Complex, 23rd Floor, New Phetchaburi Rd.

Bang Kapi, Huai Khwang, Bangkok 10310
Tel. : 02-651-8061