Sales Director

The Director of Marketing is responsible for fulfilling sales goals and creating and maintaining a positive image of the property with the residents, the community and other staff. The Director of Marketing supports other team members through cooperative action and communications.

Duties:

• Work closely with the Executive Director in development and execution of the marketing plan.
• Responsible for meeting the sales goals of the community.
• Actively participate in the daily sales building efforts: conducting discovery and tours, luncheons, special events, inquiry follow-up and telemarketing with potential leads and prospects. This includes weekend hours and evenings.
• Work with Executive Director/Business Office Manager to coordinate move-ins and move-in dates.
• Maintain marketing budget.
• Maintain a working knowledge of all computer systems and software.
• Maintain confidentiality of business policies and procedures, residents and prospective residents’ information.
• Maintain good, active relationships with all residents and their families.
• Achieve and/or exceed referral expectations through development and implementation of an effective referral marketing plan.
• Maintain list of show rooms and vacant apartments.
• Maintain and communicate current product information to staff (pricing, program changes, policy changes and promotional programs).
• Update competitive information bi-annually or when changes occur and communicate to management team.
• Possess an understanding of the aging process and needs of older adults.
• Attend all required training, in-service and staff meetings.
• Encourage teamwork through cooperative interaction with co-workers and other departments. Support a positive and professional image through action and dress.
• Communicate effectively and interact positively with the Executive Director and other department heads.
• Perform all other duties as assigned.

Education and Experience:

• Must be able to speak, read and write in the English language.
• Must possess, as a minimum, a high school degree or equivalent.
• One (3) year experience in working in Senior Housing Required.
• Organization and communication abilities and effective interpersonal skills.
• Experience with computers to include e-mail programs, word processing, spreadsheets, and databases.
• Prefer related experience in seniors housing.
• Previous sales and marketing experience.
• Must have current drivers license with good MVR and reliable transportation.