Sales Director

Key Responsibilities

• Lead the sales organization to increase sales, profitability, and market presence.

• Develop and execute sales strategies that position GSM as a preferred supplier.

• Build and maintain strong relationships with customers and prospects at the executive level.

• Create and manage annual sales targets, quarterly goals, and key performance metrics.

• Conduct weekly sales meetings to track progress, coach the team, and ensure accountability.

• Use CRM tools (Dynamics 365) to manage the sales pipeline and ensure data accuracy.

• Collaborate with Finance, Engineering, and Operations teams to support customer needs and strategic initiatives.

• Drive transformation in sales processes, leveraging technology to improve quoting, proposals, and order handling.

• Represent GSM professionally in all industry and customer interactions.

Management Responsibilities

• Lead and develop Business Development Managers and the Inside Sales Team.

• Hold team members accountable for performance, customer responsiveness, and adherence to GSM’s sales process.

• Encourage a culture of trust, collaboration, and continuous improvement.

• Promote behaviors that build long-term, value-added relationships with clients.

• Maintain customer satisfaction and pursue opportunities for growth and innovation.

Education

• Bachelor’s degree in engineering, Finance, Accounting, or English Literature required.
• Master of Business Administration (MBA) preferred.

Experience

• Minimum of 5 years in a sales leadership or management role with direct reports.
• Minimum of 3 years’ experience in metal fabrication, with knowledge of key processes (laser cutting, press brake, welding, etc.).

Technical & Professional Skills

• Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and CRM platforms (Dynamics 365 preferred).
• Strong financial acumen and ability to analyze profitability and cost data.
• Excellent written, verbal, and presentation skills.
• Strong project management and organizational abilities.

General Competencies

• Dependability: Meets commitments, manages deadlines, and takes responsibility for outcomes.
• Sales Influence: Persuasive, ethical, and strategic in negotiations.
• Analytical Problem Solving: Uses data and creativity to drive solutions.
• Communication: Clear, persuasive, and professional in written and oral communication.
• Employee Relations: Builds strong internal and external relationships.
• Accuracy: Produces detailed, error-free work and sound documentation.
• Leadership: Motivates and develops others through example, accountability, and coaching.

The Sales Director leads GSM’s sales team to execute strategic plans, achieve annual profitability goals, and build strong relationships with key client leadership. As part of the Executive Team, this role reports directly to the President and is responsible for driving company growth through proactive sales leadership, strategy development, and coaching.

This position teaches, trains, and mentors the sales team to follow GSM’s 7-step sales process, utilizes Dynamics 365 CRM effectively, and maintain consistent outbound engagement with customers and prospects to grow sales at GSM.

What Makes Us Different
GSM is proud of our diverse, welcoming workforce, and we make every effort and investment to ensure their success and provide a path to build better lives. We offer:

• Excellent wages
• Tuition reimbursement program
• Cafeteria
• Fully equipped fitness center
• Locker rooms with showers
• Air-conditioned welding department
• Employee wellness initiatives (on-site flu vaccination, wellness care, and EAP resources)
• Comprehensive health, dental, vision, life, and disability benefits
• 401(K) contribution & match after 90 days of service
• Holiday pay and vacation accrual that starts on the date of hire
• Advancement opportunities only a growing company can provide