Sales Director

Job Advert Summary

To set, manage and lead the Babcock Transport Solutions sales division, in the achievement of the Annual sales turnover and profitability in line with the strategic objectives of the business.The role requires close collaboration with operational, commercial, and support functions to ensure customer requirements are met while maintaining profitability and operational efficiency. It also involves monitoring market trends, competitor activity, customer needs, and industry developments to inform strategic decision-making and enhance the company's competitive advantage.

Furthermore, the position is accountable for sales forecasting, budgeting, performance management, and reporting, ensuring that all sales activities align with governance requirements and business objectives. Ultimately, the role contributes to the long-term growth, profitability, and sustainability of the Babcock Transport Solutions business through effective leadership, strategic planning, and customer-focused sales execution.

Minimum Requirements

Grade 12 or equivalent

Diploma / Degree in Business Management

Minimum 10 years sales management experience

Duties and Responsibilities

• Prepare and allocate annual sales budgets in line with the Babcock Transport Solutions strategy, ensuring the achievement of revenue, profitability, and return-on-sales targets.
• Allocate sales budgets and targets across Sales Representatives according to defined geographical regions and market opportunities.
• Drive and ensure the achievement of annual sales targets, revenue growth, and profitability objectives.
• Lead, coach, and manage the Sales Representatives to achieve individual and team sales performance targets.
• Accurately forecast monthly, quarterly, and annual sales revenue and margins, proactively adjusting plans and strategies to ensure targets are achieved.
• Develop and implement product positioning strategies within identified market segments to maximise sales opportunities and market share.
• Formulate and execute innovative sales strategies to maintain competitiveness, profitability, and sustainable business growth.
• Establish and maintain pricing policies that support the overall sales strategy and profitability objectives.
• Identify and develop strategic relationships with major fleet customers that align with the organisation's long-term sales objectives.
• Build and maintain long-term, sustainable customer relationships to support business growth and customer retention.
• Manage the primary business relationship between Babcock Transport Solutions and DAF NV, ensuring alignment with strategic and operational objectives.
• Oversee Product and Sales Administration functions, ensuring effective sales support and cross-functional collaboration to achieve sales targets.
• Lead demand forecasting and stock planning activities for truck models to ensure optimal inventory levels and availability.
• Monitor market trends, competitor activities, and customer requirements to identify opportunities for business growth and continuous improvement.
• Drive the ongoing development of the sales team through coaching, training, performance management, and continuous improvement initiatives to ensure up-to-date product knowledge and the required competencies are maintained.
• Prepare and present regular sales performance reports, forecasts, and business insights to senior management to support strategic decision-making.