Sales Director

Reports to: VP, Business Development & Marketing

Direct Reports: National Business Development Manager (BDM) Team

Travel: Regular travel across Canada

Lead the Team. Own the Results. Drive Growth.

At iFinance, we're looking for a results-driven sales leader who thrives on accountability, performance, and continuous improvement.

As our Sales Director, you will lead a national team of Business Development Managers, driving revenue growth, partner acquisition, and sales excellence across Canada. This is not a role for someone who is satisfied maintaining relationships and protecting the status quo. We're looking for a leader who can analyze performance, make difficult decisions when necessary, coach teams to higher levels of achievement, and build a culture where results matter.

You'll have the opportunity to shape the structure of the sales organization, influence company strategy, and play a critical role in the growth of one of Canada's leading consumer lending organizations.

What You'll Be Responsible For

Driving Sales Performance

• Lead, coach, and develop a national team of Business Development Managers.
• Establish clear sales targets aligned with company revenue and growth objectives.
• Conduct weekly 1:1 meetings, pipeline reviews, and performance discussions.
• Hold team members accountable for achieving sales, partner acquisition, and activity targets.
• Identify performance gaps quickly and implement corrective action plans.
• Recognize and develop top performers while addressing underperformance decisively.
• Build a high-performance culture focused on execution, accountability, and continuous improvement.

Building & Optimizing the Sales Organization

• Evaluate territory alignment, partner portfolios, and sales coverage models.
• Redesign territories and team structures when business conditions require it.
• Assess field versus inside sales coverage and optimize resource allocation.
• Partner with Human Resources to recruit, interview, and onboard high-performing BDMs.
• Develop succession plans and future sales leaders within the organization.
• Ensure new hires ramp up quickly and successfully.

Leveraging Data & Analytics

• Own the national sales dashboard and performance reporting process.

• Track and analyze key performance indicators by:

• Individual BDM

• Territory

• Product line

• Partner segment

• Industry vertical

• Translate data into actionable strategies and recommendations.

• Develop accurate sales forecasts and provide variance analysis to senior leadership.

• Drive CRM adoption, reporting accuracy, and sales process discipline.

• Partner with IT and Marketing to improve reporting automation and business intelligence.

Growing Strategic Partnerships

• Drive acquisition of new provider partners and expand existing relationships.
• Reactivate dormant accounts and uncover new growth opportunities.
• Conduct field visits, joint sales calls, and coaching sessions with BDMs.
• Traveling 25% of the time across the country or regionally.
• Support key partner negotiations, escalations, and strategic growth initiatives.
• Ensure consistent execution of sales strategies across all regions.

Cross-Functional Leadership

• Collaborate with Marketing to improve lead generation, campaigns, and sales enablement tools.
• Work closely with Credit, Operations, and Client Relations teams to improve the partner experience.
• Provide market intelligence on competitors, industry trends, and customer needs.
• Ensure all sales activities comply with applicable regulations and company policies.

What You Bring

Required Qualifications

• Bachelor's degree in Business Administration, Sales, Marketing, Finance, or a related field.
• Minimum 5 years of progressive sales experience including 2 years in a leadership role.
• Proven experience managing a geographically dispersed sales team.
• Demonstrated success achieving aggressive revenue and growth targets.
• Strong experience with sales forecasting, pipeline management, and KPI-driven performance management.
• Experience coaching, mentoring, and developing sales professionals.
• Proven track record of managing underperformance and driving accountability.
• Advanced proficiency with CRM platforms and sales reporting tools.
• Valid driver's license and ability to travel regularly across Canada.

Preferred Experience

• Experience within consumer lending, automotive finance, financial services, banking, or a related industry.
• Experience leading organizational redesigns, territory restructuring, or sales transformation initiatives.
• Background working in a high-growth, performance-driven environment.
• Experience presenting sales results and strategic recommendations to executive leadership teams.
• Bilingualism (English/French) is considered a strong asset, particularly for supporting partners and business development activities across Canada.