Sales Director, Overseas

Job Summary:

As Sales Director, Overseas, you will be responsible for Shanghai Disney Resort’s overseas market and sales business. This role focuses on strengthening Shanghai Disney Resort’s awareness and affinity in overseas markets, identifying business growth opportunities, and achieving the Resort’s visitation and revenue goals.

You will lead the team to develop overseas market business strategies and plans. You will also guide the marketing team in executing overseas-facing communication strategies, including official account management and media investment, to improve communication effectiveness across channels. At the same time, you will lead the sales team to develop market and channel strategies, build win-win partnerships with business partners, continuously optimize return on investment, and actively drive business growth.

This role requires strong integrated capabilities in both marketing and sales, as well as commercial acumen, business partner management experience, and strong influencing skills. You are expected to provide insights into overseas tourism markets, consumer dynamics, and the challenges, trends, and opportunities faced by business partners. You should also demonstrate strong analytical and strategic planning capabilities, and be able to recommend the right mix of strategy, marketing, product, and promotional approaches to expand the business and achieve Shanghai Disney Resort’s visitation and revenue goals.

This position reports to the Vice President, Sales and Commercial Strategy, and is based in Shanghai.

Key Responsibilities:

• Plan, develop, implement, and execute Shanghai Disney Resort’s overseas market and sales strategies and plans, including long-term plans, annual plans, and monthly plans.
• Develop a deep understanding of consumer behaviors across different markets, track tourism industry trends, and combine business environment insights with business analysis to define consumer communication and sales channel strategies. Set clear objectives, roles and responsibilities, timelines, and project plans, and collaborate effectively with internal functions and external business partners to manage strategy execution.
• Build market-specific marketing plans, including marketing content, social media, and official account management, to continuously strengthen Shanghai Disney Resort’s brand affinity and visitation intent in overseas markets, while supporting stronger sales conversion.
• Establish an efficient and competitive distribution model, build win-win strategic partnerships with selected channel partners, and develop a strong sales team to support sustainable business growth.
• Lead annual and long-term budget planning and headcount investment planning to support business growth. Build efficient daily operations and maximize return on investment through team leadership and coaching.
• Identify and develop new opportunities, projects, and market segments to drive incremental business, and continuously optimize plans to support Shanghai Disney Resort’s latest strategy and overall business objectives.

What We Are Looking For:

• Bachelor’s degree or above, with at least 10 years of experience in developing and implementing complex distribution models and managing key accounts, with a proven track record of delivering strong business results.
• Strong capabilities in commercial strategy, project planning, budget management, English and Chinese presentation, communication, leadership, and team management.
• Deep understanding of China’s online travel market platforms and proven ability to manage related activities in China effectively.
• Strong communication skills in business development and partnership building, both internally and externally, with the ability to turn ideas into action. A positive attitude and strong sense of ownership are essential.
• Ability to build business cases and use research and data to identify commercial opportunities. Strong analytical capability and sensitivity to data, including sales data, web/app analytics, and user behavior data.
• Excellent leadership capability, with a strong track record in managing sales teams. Experience in successful change management is preferred.
• Solid commercial acumen, strong strategic planning and execution capability, and the ability to learn and develop quickly. Strong analytical and conversion optimization capability to improve integrated platform strategy and execution, including return on investment.
• Self-motivated and inspiring as a leader; bold, transparent, open, and direct.
• Results-oriented, while also able to balance short-term and long-term business goals, as well as sales outcomes and team development.
• Good understanding of China’s tourism industry. An established network and working relationships with online travel channel partners are preferred.
• Familiarity with Chinese and overseas social media platforms, e-commerce, web technologies, content management systems, user experience, and content strategy.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity, and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

• We are committed to providing equal employment opportunities.
• Specific benefits vary between roles and may be adjusted according to company policy.
• Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge. Please check our official channels or platforms for the most relevant recruitment information.