Sales Engineer

Job Summary

The Sales Engineer is responsible for promoting and selling the company's machinery, equipment, and technical solutions. This role identifies customer needs, develops business opportunities, achieves sales and gross profit targets, and maintains strong customer relationships.

Key Responsibilities:

Sales & Business Development

• Identify and develop new business opportunities within assigned territories and industries.
• Promote machinery, equipment, and service solutions.
• Prepare quotations, proposals, and tender documents; negotiate terms and close sales.
• Achieve annual sales and gross profit targets.

Customer Relationship Management

• Build and maintain long-term customer relationships.

• Conduct customer visits, technical presentations, and respond promptly to inquiries.

• Handle customer complaints and coordinate corrective actions when required.

Technical Support & Solution Selling

• Understand customer production processes and technical requirements.

• Recommend suitable equipment and technical solutions.

• Conduct machine demonstrations, trials, and product presentations.

• Coordinate with engineering and service teams during project implementation.

Investment Project & Budget Support

• Understand customer expansion plans, capacity requirements, and investment objectives.

• Prepare budgetary estimates, ROI analyses, CAPEX support, and payback comparisons.

• Provide project documents and presentations to support customer management approval.

• Identify opportunities from expansion, modernization, automation, or new product development.

Project Coordination

• Monitor projects from order receipt through delivery, installation, commissioning, and acceptance.

• Coordinate with procurement, logistics, and service teams to support on-time execution.

Market Intelligence & Reporting

• Monitor market trends, customer needs, and competitor activities.

• Maintain CRM records and prepare sales forecasts, monthly reports, and project updates.

Qualifications:

• Bachelor's Degree in Engineering, Food Engineering, Mechatronics, or a related field.

• Minimum 2-5 years of experience in technical sales, machinery, industrial equipment, or manufacturing solutions.

• Strong communication, presentation, negotiation, and problem-solving skills.

• Good understanding of industrial processes, equipment, technical drawings, and specifications.

• Proficient in Microsoft Office; good command of English and Thai.

• Valid driver's license and willingness to travel frequently.