Sales Engineer

LEDtronics is an established LED display engineering and solutions company specialising in commercial, retail, architectural façade, outdoor and public-space LED display projects.

As we continue to expand our project business, we are looking for a Sales Engineer who combines a strong sales mindset with good technical, analytical and organisational skills.

This position is ideal for someone who enjoys winning projects, meeting customers, preparing quotations, analysing numbers and following opportunities through until closure.

About the role

As a Sales Engineer at LEDtronics, you will combine a strong sales mindset with good technical, analytical and organisational skills. This position is ideal for someone who enjoys winning projects, meeting customers, preparing quotations, analysing numbers and following opportunities through until closure.

Key responsibilities

• Identify, develop and follow up on new sales opportunities and project leads.
• Actively pursue sales targets and follow projects from initial enquiry through quotation, negotiation and closing.
• Meet developers, consultants, architects, contractors, corporate clients and other decision-makers.
• Understand customers' technical and commercial requirements and recommend suitable LED display solutions.
• Prepare quotations, costing sheets, comparison tables, sales reports and project documentation.
• Use Microsoft Excel confidently for costing, calculations, pricing analysis, sales tracking and reporting.
• Follow up quotations consistently and obtain meaningful feedback from customers.
• Conduct pre-award due diligence to understand customers' decision criteria, competitors, pricing, project status and expected award dates.
• Work closely with management, project, engineering and administration teams to prepare competitive proposals.
• Negotiate professionally and sell based on LEDtronics' strengths, technical capability, reliability and lifecycle value—not price alone.

About you

• Diploma or Degree in Engineering, Business, Marketing or a related discipline.
• Previous experience in B2B sales, project sales, technical sales or solution selling is preferred.
• Experience in LED displays, AV systems, digital signage, electrical/electronics, ICT, construction, building products or related industries will be an advantage.
• Good Microsoft Excel skills are essential.
• Commercially minded and comfortable working with quotations, costing and numbers.
• Sales-oriented, persistent and motivated to achieve targets.
• Good communication, presentation and negotiation skills.
• Able to manage multiple priorities, deadlines and a fast-moving project-sales environment.
• Independent, resourceful and accountable for results.
• Possess own transport and willing to travel for customer meetings and project requirements.

About us

LEDtronics is an established LED display engineering and solutions company specialising in commercial, retail, architectural façade, outdoor and public-space LED display projects.