Sales Engineer

Sales Engineer – Job Description

Position: Sales Engineer
Employment Type: Full-time
Work Setup: On-site

Job Summary

We are looking for a technically skilled and customer-focused Sales Engineer to support the sales team by providing technical expertise, developing appropriate solutions, and helping customers understand the value and application of the company's products and services. The ideal candidate can effectively bridge the gap between technical requirements and commercial objectives.

Key Responsibilities:

• Understand customer requirements and recommend appropriate technical products, solutions, and applications.
• Work closely with the Sales team to identify opportunities and develop effective technical sales strategies.
• Conduct product presentations, technical demonstrations, and customer consultations.
• Prepare technical proposals, quotations, specifications, and other sales documentation.
• Provide technical explanations and clarify product capabilities, specifications, and applications to customers.
• Conduct site visits, technical assessments, and product evaluations when required.
• Collaborate with Engineering, Product Development, Operations, and other internal teams to develop customized solutions.
• Respond to customer technical inquiries and provide pre-sales and after-sales technical support.
• Assist in troubleshooting product or application concerns and coordinate with the appropriate technical teams for resolution.
• Monitor project requirements, timelines, and deliverables to ensure customer expectations are met.
• Develop and maintain strong relationships with customers, distributors, contractors, and other business partners.
• Conduct market research and competitor analysis to identify new business and product opportunities.
• Support product launches, exhibitions, trade shows, and other sales and marketing activities.
• Prepare regular sales, pipeline, customer, and technical reports for management.
• Achieve assigned sales targets, KPIs, and business development objectives.
• Perform other related duties as assigned.

Qualifications:

• Bachelor's degree in Engineering, Electronics, Mechanical Engineering, Industrial Engineering, Electrical Engineering, or a related technical field.
• Preferably with 1–3 years of experience in Sales Engineering, Application Engineering, Technical Sales, or a related role.
• Fresh graduates with strong technical knowledge and excellent communication skills may also be considered.
• Strong understanding of technical products, systems, equipment, or engineering solutions.
• Excellent presentation, negotiation, communication, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Customer-oriented with a strong commercial mindset.
• Able to translate complex technical information into clear and understandable business solutions.
• Willing to conduct customer visits and travel when required.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Knowledge of CRM, ERP, CAD, or other technical/software tools is an advantage.

Key Competencies:

• Technical Sales & Solution Selling
• Customer Relationship Management
• Technical Presentation & Demonstration
• Application & Product Knowledge
• Business Development
• Negotiation & Communication
• Troubleshooting & Problem Solving
• Project Coordination
• Market & Competitor Analysis
• Sales Target & Pipeline Management

Ideal Candidate

The ideal candidate is someone who can understand a customer's technical needs, recommend the right solution, and effectively communicate its business value. They should be comfortable working with both technical and non-technical stakeholders and have the ability to turn technical expertise into successful sales opportunities and long-term customer relationships.