Sales Engineer

Job Responsibilities

Sales and Business Development

 Achieve assigned sales, gross margin, and business development targets.

• Develop and execute sales plans for assigned territories and industry segments.
• Identify and pursue new business opportunities with consultants, contractors, OEMs, system integrators, distributors, and end users.
• Expand customer base through proactive prospecting and relationship building.
• Provide information for management by preparing short-term and long-term product sales forecasts, sales results, and analyses.

Technical Sales

• Understand customer requirements (tender documents, dialogues, etc), study drawings/BQ, and recommend appropriate instruments.
• Conduct product presentations and technical demonstrations.
• Provide technical advice during product selection and application discussion.

Specification (Spec-in) Activities

• Engage consulting engineers, designers, and project owners to specify the company’s products in new projects.
• Support consultants with technical specifications, compliance statements, and application engineering.
• Monitor project pipelines and follow specifications through to project award.

Quotation & Proposal Preparation

• Prepare accurate quotations and technical proposals.
• Review customer specifications and tender documents.
• Coordinate with the engineering team and suppliers to ensure technical compliance.
• Negotiate pricing, delivery schedules, and commercial terms.
• Follow up on quotations to maximise order conversion.

Customer Relationship Management

• Build and maintain strong relationships with customers across multiple industries.
• Conduct regular customer visits and project reviews.
• Resolve customer enquiries and coordinate technical support when required.
• Maintain accurate customer and opportunity records.

Market Intelligent

• Monitor market trends, customer requirements, and competitor activities.
• Identify opportunities for new products and market expansion.
• Provide feedback to management on pricing, product performance, and customer needs.
• Support product launches and promotional campaigns.

Qualification

• Diploma or Bachelor’s degree in:

  1. Electrical & Electronic Engineering
  2. Mechanical Engineering
  3. Building Services
  4. Engineering discipline

Experience

• 2-5 years of sales experience in instrumentation, controls, automation, or industrial equipment.
• Experience in HVAC, Building Management System (BMS), Manufacturing, Pharmaceuticals, Data Centres, or Industrial automation is an advantage.
• Fresh graduates with strong technical aptitude and an interest in technical sales may also be considered.

Skills

• Strong communication and presentation skills.
• Excellent negotiation and relationship-building abilities.
• Customer-focused with a consultative approach.
• Strong entrepreneurial, self-motivated, and results-oriented.
• Ability to work independently and collaboratively.