Sales Engineer

About the role

The Sales Engineer is responsible for developing new business opportunities and driving sales growth by identifying, qualifying, and progressing potential customers and projects. This role combines business development and technical solution selling, requiring the ability to understand customer challenges, identify suitable automation opportunities, and work with internal technical teams to develop competitive solutions and proposals. The Sales Engineer will actively build and manage the sales pipeline, engage with customers in factory and industrial environments, prepare proposals and quotations, and support opportunities throughout the sales cycle until successful closure.

Key responsibilities

• Identify and develop new business opportunities within targeted industries and customer segments.
• Generate new sales leads through market research, networking, referrals, industry events, cold outreach, and existing business networks.
• Build and maintain a healthy B2B sales pipeline and consistently identify new potential customers and projects.
• Qualify sales opportunities by understanding customer needs, project requirements, budget, timeline, decision-making process, and commercial potential.
• Conduct customer meetings, site visits, and factory walkthroughs to understand operational challenges and identify opportunities for automation and smart manufacturing solutions.
• Work closely with Technical Presales, Engineering, and relevant internal teams to develop suitable technical concepts and solutions based on customer requirements.
• Present UB's solutions, capabilities, and value propositions effectively to prospective customers.
• Prepare quotations, commercial proposals, presentations, and tender documentation in accordance with approved pricing and discount policies.
• Develop and maintain strong relationships with key customer stakeholders at technical, operational, procurement, and management levels.
• Achieve assigned sales, pipeline generation, and business development targets.

About you

• Bachelor's Degree or Diploma in Mechanical Engineering, Mechatronics Engineering, Electrical & Electronic Engineering, Automation Engineering, Business, or a related discipline.
• Minimum 2–4 years of B2B sales, business development, sales engineering, or related commercial experience.
• Strong understanding of B2B sales pipeline development and opportunity qualification.
• Good understanding of technical solution selling and consultative sales approaches.
• Comfortable engaging with customers in factories, manufacturing plants, and industrial environments.
• Ability to understand customer operational or technical requirements and translate them into business opportunities.
• Experience preparing quotations, proposals, presentations, and commercial documentation.
• Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word.
• Strong communication, presentation, and interpersonal skills.
• Willing to travel regularly to customer sites and attend customer meetings as required.

About us

We are a leading industrial automation solutions provider specializing in smart manufacturing, delivering innovative solutions across automation, robotics, warehouse automation, and digital manufacturing.