Sales Engineer

10.01Technical Selling, CAD Drawing Interpretation, Technical Proposals, Site Evaluations, B2B Negotiation, CRM Management11.01Company Strategic Profile: Innomach is a pioneer in industrial automation, heavy engineering, and automated material handling equipment. As part of the sales team, the Sales Engineer bridges engineering capabilities with commercial solutions to drive capital equipment growth.11.02Technical Consultative Selling: Conduct site evaluations at client facilities, analyze material handling workflows, assess load/cycle requirements, and map out optimal machinery solutions (container loading systems, dock ramps).11.03Solution Configuration & Proposals: Collaborate with internal engineering design teams to prepare comprehensive technical-commercial proposals, layout drawings, bill of materials (BOM), and return-on-investment (ROI) analyses.11.04Full Sales Cycle Execution: Manage the B2B sales pipeline from initial technical lead qualification and solution presentations through commercial price negotiations to final contract signing.11.05Product Demos & Client Onboarding: Deliver live/virtual technical demonstrations, address client technical objections and regulatory compliance queries, and serve as primary technical contact during pre-sales phases.11.06Account Relationship Management: Build and maintain long-term relationships with key decision-makers (Plant Managers, Supply Chain Directors, Purchase Heads) across FMCG, manufacturing, and port logistics sectors.11.07Post-Sale Handover Coordination: Ensure seamless transition from commercial closing to project execution by coordinating technical requirements with manufacturing, installation, and commissioning teams.11.08Market Intelligence & Competitor Analysis: Monitor competitor machinery offerings, market price benchmarks, and emerging industry trends to refine sales positioning and identify new business avenues.11.09Sales Pipeline & CRM Operations: Maintain accurate opportunity tracking, lead status updates, site visit logs, and conversion forecasts in the corporate CRM system.11.1Cross-Functional Feedback Loop: Provide direct field feedback and client requirements to the R&D and design engineering departments to support continuous product design enhancements.11.11Key Competencies & Professional Attributes: Strong mechanical aptitude, technical negotiation skills, proficiency in reading technical drawings, excellent client presentation skills, and willingness to travel for client site visits.