Lucy Electric
Sales Engineer
Skills
1 month ago
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Important information
Contract type:
Permanent
Location:
Dubai - United Arab Emirates
Work mode:
Onsite
Published on:
24 September 2026
What they need
Job Purpose As a member of the Sales Department, the Sales Engineer will support the Area Sales Manager (ASM) in managing and developing assigned territories and customers. The role focuses on day-to-day sales support activities, opportunity tracking, customer engagement, technical and commercial coordination, pipeline management, and business development activities.
Key Accountabilities Sales & Opportunity Management:
- Ensure the execution of sales strategy and targets achievement in allocated markets, segments and customer accounts.
- Manage sales expansion plans across assigned accounts, segments and markets to sell Lucy Electric full portfolio.
- Develop annual sales plans in line with growth ambition and implement business-driven actions accordingly.
- Identify and attract new potential customers.
- Generate solid sales pipeline with high information quality and balanced nature to deliver budget commitment.
- Identify partnership opportunities and participate in the definition of partnership agreements
- Monitor market intelligence platforms (e.g. MEED) and other available sources to identify new projects and business opportunities. Follow-up with customers on potential enquiries and tenders to ensure active participation in new opportunities
- Conduct 7-8 customer visits per week, product presentations, introductory meetings, and cold-calling activities to support business growth under the guidance of the Area Sales Manager.
- Develop and maintain relationships with contractors, consultants, utilities, distributors, EPC contractors, and end users.
- Coordinate with Tendering, Product Management, Engineering, and Operations teams to ensure timely preparation of quotations and tender submissions.
- Support customers with technical clarifications and documentation requirements throughout the bidding process in coordination with the tendering team and strive to respond to customers in a timely manner.
- Follow up submitted quotations with customers and maintain regular communication on opportunity status to maximize our success chances and improve our hit rate.
- Support the ASM in achieving territory order intake targets through effective opportunity management, customer support, and sales coordination activities.
- Support the ASM in day-to-day customer interactions and sales coordination activities.
Order Handover & Project Support
- Handover purchase orders along with supporting documents to the Operations team in a timely manner. Support the Operations team in obtaining the manufacturing clearance when required.
- Attend Factory Acceptance Tests (FATs) and customer meetings whenever required.
Reporting & Administration
- Ensure CRM and pipeline information is maintained accurately, completely, and on time.
- Prepare periodic sales activity reports, opportunity updates, and market intelligence reports as required by management.
- Maintain customer records, project databases, and sales documentation in accordance with company requirements.
Job Context
- The Sales Engineer will be based in Dubai.
- He will support the Area Sales Manager in managing customer relationships and business development activities across designated territories.
- He will ensure continuity of customer support and territory coverage during periods of ASM travel, leave, or peak workload.
- He will proactively identify new customers, consultants, contractors, and project opportunities within assigned territories.
- He will promote Lucy Electric products and solutions including primary switchgear, RMUs, overhead line equipment, Digital Solutions, and emerging technologies including SF6-free solutions.
- He will assist in prequalifying Lucy Electric portfolio with new customers and renew expired prequalifications.
- He will attend Exhibitions and Sales Promotions on behalf of the Company, which could be inside or outside of the U.A.E.
- He will attend tender openings when required.
- He will undertake any other duties and responsibilities as required / instructed in order to maintain and / or improve the efficiency, quality and service provided by the Sales & Marketing Department.
- He will work with the broad team in other departments in the identification of proper and correct materials, part assemblies and requirements for a variety of requisitions necessary for the job/task to coordinate and drive business success.
- To be ready to travel as per business requirements which may incur overnight stays outside the U.A.E.
- He will comply with all company policies and procedures and maintain confidentiality of information relating to the company’s business and staff.
- He will adhere to the established safety and personnel policies and standard operating procedure
Qualifications, Experience, & Skills Minimum Qualifications and Knowledge:-
- Bachelor's Degree in Electrical Engineering or related discipline from an accredited university.
- Fluent in English, both written and verbal.
- Arabic language skills preferred.
- Valid UAE driving license
Minimum Experience 3-5 years of experience in medium-voltage electrical distribution equipment sales, sales support, tendering, application engineering, or sales engineering.
Experience dealing with utilities, contractors, consultants, EPC contractors, and industrial customers is preferred.
Job-Specific Skills
- Understanding of medium-voltage distribution equipment and solutions.
- Tender and quotation management.
- Customer relationship management.
- Market research and opportunity identification.
- CRM and pipeline management.
- Opportunity tracking and sales administration.
- Knowledge in Incoterms and Documentary Credit
- Good Presentation Skills
- Problem Solving
- Good Negotiation Skills
- Strong coordination and communication skills.
- Time Management and Planning
- Constructive Reporting
- Proficient in MS Office (Excel, Word, MS Project and Outlook)
Behavioural Competencies
- Excellent Organizational Skills, Ability to prioritize and work to tight deadlines.
- Customer Focused
- Results-oriented
- Organized and detail oriented
- Self-motivated and proactive.
- Able to work alone and as part of a team
- Ability to work effectively under direction while managing multiple priorities.
- Eagerness to learn and continuously develop technical and commercial competencies.
- Flexible to attend to customer complaints anytime of the day
- Understanding of Health & Safety rules and safe working practices
Does this sound interesting? We would love to hear from you. Our application process in quick and easy. Apply today!
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