Sales Engineer

Position Summary

Drive sustainable business growth by developing sales opportunities across a comprehensive portfolio of aftersales services, including maintenance contracts, spare parts, repairs, upgrades, technical solutions, and service agreements. Leverage the organization's brand-agnostic service capabilities to expand market reach, increase recurring revenue, and build long-term customer partnerships while achieving and exceeding sales targets. Additionally, identify and support new equipment sales opportunities to strengthen customer relationships and deliver complete lifecycle solutions.

Responsibilities

• Drive growth of the aftersales business by identifying and closing opportunities for service contracts, maintenance, spare parts, repairs, upgrades, retrofits, and other lifecycle solutions.

• Promote the company's brand-agnostic service capabilities to expand aftermarket business across multi-brand equipment fleets.

• Build and maintain strong customer relationships to generate recurring service revenue and long-term partnerships.

• Manage the aftersales sales cycle, including prospecting, quotations, tenders, commercial proposals, negotiations, order closure, and follow-up to achieve sales targets.

• Ensure all commercial activities comply with company policies, procedures, and approved Levels of Authority (LOA/DOA).

• Collaborate with Service and Operations teams to deliver value-added solutions that improve customer reliability, performance, and asset lifecycle value.

• Monitor orders, invoicing, collections, and customer satisfaction to ensure successful project execution and healthy cash flow.

• Maintain accurate customer, pipeline, and sales records in CRM and other business systems.

• Stay informed of market trends, competitor activities, installed base developments, and customer needs to identify growth opportunities.

• Participate in customer visits, presentations, seminars, trade shows, and other business development activities.

• Serve as the company's eyes and ears in the market by identifying potential new equipment requirements, replacement projects, and expansion opportunities.

• Generate and refer qualified new equipment sales leads, supporting the delivery of complete lifecycle solutions and overall business growth.

Qualifications

• Bachelor’s Degree or Diploma in Mechanical, Electrical, Electronic, or Electromechanical Engineering, or related technical discipline.

• Minimum 3 to 5 years of experience in sales engineering, business development, or technical sales of material handling equipment such as cranes, forklifts, warehouse trucks, racking systems, automated storage solutions, or related industrial equipment.

• Proven track record in selling after-sales services, including preventive maintenance contracts, spare parts, fleet management solutions, and equipment modernization.

• Experience in conducting site surveys, identifying customer operational needs, and proposing cost-effective material handling solutions.

• Strong ability to prepare technical and commercial proposals, negotiate contracts, and manage key customer accounts.

• Knowledge of warehouse operations, logistics, manufacturing processes, and safety requirements is an advantage.

• Excellent communication, presentation, and relationship-building skills.