Sales Engineer

About the Role

Committed and passionate about precision, we develop digital reality solutions that combine sensor, software and autonomous technologies to ensure a sustainable future.

Market-leading surveying solutions from Leica Geosystems are trusted to construct the tallest buildings, longest bridges and largest industrial facilities. Our employees develop, produce and sell what our customers around the world rely on every day: innovation, precision, reliability and efficiency.

We are looking for a motivated, customer-focused Sales Engineer based in Casablanca to help grow Leica Geosystems in Morocco. The role combines technical expertise with commercial skill. You will identify customer needs, design suitable solutions, demonstrate Leica technologies and support each sale from first contact through to implementation.

Key Responsibilities

Business Development & Sales Support

• Grow revenue by promoting and selling Leica Geosystems hardware, software and integrated solutions in Morocco.
• Find, qualify and develop new business opportunities in surveying, construction, infrastructure, mining, engineering, utilities and related industries.
• Support the full sales cycle, including opportunity qualification, solution design, quotations and deal closure.
• Find, develop and support distributors and channel partners to increase market coverage.
• Build strong relationships with customers, partners, government entities and key industry stakeholders.
• Help deliver regional sales targets and strategic growth objectives.

Technical Consulting & Solution Development

• Understand customer challenges and match them to practical Leica Geosystems solutions.
• Run technical needs assessments and recommend suitable surveying, positioning, machine control, reality capture and software solutions.
• Prepare and present technical proposals, tender responses and return-on-investment cases.
• Work with customers on implementation and adoption plans.

Product Demonstrations & Training

• Run product demonstrations, proofs of concept and field tests for new and existing customers.
• Train customers and distributors on Leica Geosystems equipment, software and workflows.
• Provide technical guidance during equipment evaluations and pilot projects.
• Support customers during implementation so the solutions are deployed and used successfully.

Customer Support & Account Management

• Act as a trusted technical advisor to customers and partners.
• Work with service and support teams to resolve technical issues and keep customer satisfaction high.
• Stay in regular contact with key accounts to find upselling and cross-selling opportunities.
• Share customer requirements and market feedback with product, marketing and leadership teams.

Market & Industry Engagement

• Keep up to date with local market conditions, major infrastructure projects, competitor activity and new technologies.
• Represent Leica Geosystems at industry events, exhibitions, conferences and workshops in the region.
• Work with Marketing on campaigns, product launches and lead generation.
• Provide regular sales forecasts, pipeline reports and market intelligence.

Compliance & Safety

• Carry out all activities in line with company Quality, Health, Safety & Environment (QHSE) and Ethics & Compliance policies.
• Follow Hexagon values and corporate standards.
• Perform any other duties requested by management.

Education, Experience and Skills

Minimum Qualifications

• Engineering degree or diploma in Geomatics, Topography, Land Surveying, Civil Engineering, Geospatial Sciences or a related field.
• 3–5 years' experience in surveying, geomatics, engineering, construction technology, mining technology or technical sales.

Language Requirements

• Fluent French (written and spoken), which is essential.
• Good English (written and spoken), which is essential.
• Arabic is an advantage.

Technical Competencies

• Strong knowledge of surveying and measurement technologies.
• Experience with GNSS, Total Stations, Laser Scanning, Reality Capture, Machine Control or geospatial software.
• Ability to understand customer workflows and recommend suitable technical solutions.
• Strong presentation and demonstration skills.

Commercial Competencies

• Proven ability to support or manage solution-based sales opportunities.
• Experience with tenders and public sector projects is an advantage.
• Strong business development and relationship management skills.
• Understanding of sales processes, pipeline management and forecasting.
• Ability to influence decision-makers at operational and management levels.

Personal Attributes

• Excellent communication and interpersonal skills.
• Entrepreneurial mindset with a strong customer focus.
• Strong planning and organisational skills.
• Resourceful, self-motivated and results-driven.
• High level of accountability and professionalism.
• Willing to travel often within Morocco.

Role Details

Location: Casablanca, Morocco

Reporting to: Regional Sales Manager

Travel: Frequent travel within Morocco