Sales Engineer

Welcome to Balluff Inc.!

Balluff is a global leader in sensor technology and industrial automation. We help manufacturers improve efficiency, reduce downtime, and advance digitalization through innovative automation solutions. Join a company where your ideas matter, your expertise is valued, and your impact is real.

Position Summary

As a Sales Engineer at Balluff, you will drive growth within your assigned territory by identifying opportunities, developing customer relationships, and delivering automation solutions that solve real-world manufacturing challenges. This role combines relationship building, business development, and technical sales to help customers improve performance while driving growth throughout the territory.

Territory: Atlanta, GA

Industry/Products: Prox sensors, Network blocks, cables, photoelectric sensors and RFID

What You’ll Do

• Develop and execute account plans and sales strategies to achieve territory growth objectives.
• Identify, qualify, develop, and support opportunities for Balluff automation products and solutions.
• Build and maintain relationships with customers, distributors, OEMs, machine builders, system integrators, and end users throughout the assigned territory.
• Develop relationships with stakeholders across operations, engineering, maintenance, purchasing, sales, marketing, and executive leadership.
• Evaluate customer applications and business objectives to identify opportunities for process improvement, cost savings, and operational efficiency.
• Present and position Balluff technologies, products, and solutions to address customer requirements and business goals.
• Collaborate with Technical Application Support, Product Management, Industry Management, Customer Service, Marketing, and other internal resources to support customer opportunities.
• Develop knowledge of customer businesses, market conditions, industry trends, and competitive solutions.
• Communicate the value of Balluff solutions and total cost of ownership to customers and prospects.
• Utilize CRM and business systems to manage opportunities, customer information, forecasting, and sales activities.
• Prioritize territory activities and effectively manage time, travel, and customer engagement efforts.

Work Environment & Physical Requirements

• Field-based position requiring residence within the assigned sales territory (Atlanta, GA)
• Frequent travel throughout the assigned territory to support customer, distributor, and business needs.
• Frequent use of computers, mobile devices, virtual meeting platforms, and CRM systems.
• Work is performed in office, customer, warehouse, and manufacturing environments.
• Appropriate personal protective equipment (PPE) may be required when visiting customer facilities.

Why Join Balluff?

• Competitive base salary + incentive program
• Company vehicle
• Comprehensive benefits package (medical, dental, vision, 401(k) match)
• Paid time off and holidays
• Training, development, and advancement opportunities
• Collaborative, innovative work environment

Balluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

What You Bring

• Bachelor's degree preferred.
• 2-6 years of experience selling industrial automation, technical solutions, or related technologies.
• Proven ability to identify new business opportunities, penetrate target accounts, and drive sales growth.
• Success building long-term customer relationships and expanding business within existing accounts.
• Understanding of industrial automation technologies, manufacturing processes, and customer applications.
• Strong communication, presentation, negotiation, and problem-solving skills.
• Ability to engage effectively with both technical and non-technical stakeholders, from plant personnel to executive leadership.
• Experience using CRM tools and other business systems to manage opportunities and customer relationships preferred.
• Self-motivated with the ability to work independently while collaborating effectively with cross-functional teams.