Sales Engineer / Senior Sales Engineer

Role & responsibilities

Position Summary

Responsible for driving new business opportunities and managing key customer accounts for

high-value elevator and escalator projects. Owns the complete sales cycle from enquiry

generation to order booking while ensuring profitability, customer satisfaction and coordination

with internal teams.

Key Responsibilities

• Generate new enquiries and develop business in assigned territory/segment.

• Manage key accounts and build long-term relationships with developers, builders,

consultants, architects, PMCs, EPC contractors and corporate clients.

• Conduct customer visits, presentations and technical discussions.

• Review tenders, BOQs, specifications and contractual requirements.

• Prepare techno-commercial quotations and ensure timely submission.

• Coordinate with design, costing and engineering teams for optimized solutions.

• Negotiate pricing, payment terms, delivery schedules and contracts.

• Convert enquiries into profitable orders while achieving target margins.

• Coordinate project handover with manufacturing, planning, installation, finance and

procurement teams.

• Maintain CRM, weekly MIS, quotation tracker and sales pipeline.

• Support collection of outstanding payments and resolve billing issues.

• Monitor competitor activities and provide market intelligence.

Key Performance Indicators (KPIs)

• Order booking

• Revenue achievement

• Gross margin

• Hit ratio

• New customer acquisition

• Key account retention

• Forecast accuracy

• Customer satisfaction

• Collection performance

• CRM accuracy

Qualifications

• Bachelor's Degree in Mechanical/Electrical/Electronics/Civil Engineering or equivalent.

• MBA (Marketing) preferred.

Experience

• Sales Engineer: 25 years.

• Senior Sales Engineer: 5–8 years.

• Assistant Manager: 8–12 years handling major projects and key accounts.

Required Skills

• B2B Sales

• Key Account Management

• Business Development

• Tendering & Bid Management

• Quotation Preparation

• Commercial Negotiation

• Contract Management

• Customer Relationship Management

• Presentation & Communication

• MS Office, CRM and ERP knowledge

• Analytical and problem-solving ability

• Leadership, ownership and teamwork

Preferred Industries

• Elevator & Escalator

• Construction

• Infrastructure

• Building Materials

• HVAC

• Capital Equipment

• Engineering / Heavy Engineering

Career Progression

• Sales Engineer Senior Sales Engineer Assistant Manager Deputy Manager

Manager Senior Manager Sales Head – Major Projects

Key Stakeholders

External

• Developers & Builders

• Architects

• Project Management Consultants (PMCs)

• MEP Consultants

• EPC & General Contractors

• Corporate Clients

• Government Authorities

• Facility Management Companies

Internal

• Sales Head

• Regional Sales Team

• Engineering

• Costing

• Planning

• Manufacturing

• Installation

• Service

• Finance

• Procurement

• Sales Coordination

• Contracts & Legal

Success Profile

The ideal candidate is a proactive, customer-focused sales professional capable of

independently managing the complete sales lifecycle for major projects. The role requires strong

technical and commercial acumen, excellent stakeholder management, negotiation skills, cross-

functional coordination and the ability to consistently deliver profitable growth while

maintaining high customer satisfaction.