Sales Engineer - Single Presses & Laser Sales

Brief Description

The Sales Engineer, Single Presses & Laser Sales is responsible for developing and supporting sales opportunities for standard and customized capital equipment throughout the United States and Canada. This position works directly with customers to understand their technical and commercial requirements, recommend appropriate equipment solutions, and coordinate proposals with engineering, product management, and internal sales teams. The role also focuses on developing new business, maintaining existing customer relationships, and supporting opportunities throughout the quotation, negotiation, and sales process.

Key Responsibilities

• Drive sales of both standard and customized ANDRITZ Schuler equipment across the USA and Canada within the Single Presses and Laser Division. Focus areas include E-Mobility and Laser Blanking markets, covering Motor Lamination, Notching, Cupping Presses, Battery Can Lines, Bi-Polar Plate Lines, and both Conventional and Laser Blanking Lines, targeting selected Tier customers.
• Manage existing accounts and develop new business by organizing daily schedules to engage with current and prospective clients.
• Collaborate closely with the Service and Modernization department to ensure seamless customer support.
• Support Global Key Account Managers, Market Segment Managers, and Product Managers. May serve as a local Key Account Manager.
• Coordinate strategic and operational sales activities with the Director of Sales and the SIC/BCN team.
• Provide regular updates to management through sales reports, call logs, weekly plans, and market analyses.
• Monitor competitive activity, including pricing, product launches, delivery timelines, and marketing strategies.
• Maintain and update customer installed base data.
• Cultivate and strengthen relationships across all Schuler product lines.
• Evaluate technical specifications in RFQs and assess feasibility in collaboration with engineering teams.
• Analyze customer preferences to tailor sales strategies effectively.
• Travel as required to support sales and customer engagement.
• Recommend product, service, or policy changes based on market feedback and competitive analysis.
• Collaborate with executive leadership to define sales quotas and strategies.
• Prepare and manage the annual sales budget.
• Represent the company at trade shows and industry events.
• Resolve customer issues by identifying root causes, proposing solutions, and reporting outcomes.
• Stay current with industry trends through workshops, publications, and professional networking.
• Maintain accurate sales records and customer data.
• Contribute to team success by supporting cross-functional initiatives.
• Utilize CRM and project tracking tools consistently; ensure compliance with quotation, contract review, and customer satisfaction protocols.
• Lead or support technical presentations and product demonstrations for customers.
• Partner with the Marketing team to develop customer-specific workshops and training sessions.
• Assist in updating product marketing materials, including presentations, installation references, and technical documentation.

Job Specific Competencies

• Proven success in capital equipment sales, preferably in the metal stamping industry
• Strong verbal and written communication
• Customer-focused with excellent service orientation
• Highly organized with attention to detail
• Proficient in Microsoft Office Suite
• Demonstrated ability to meet sales goals
• Skilled in negotiation, closing, prospecting, and client relationship management
• Self-motivated with a strong drive for results

Education and Professional Experience

• Bachelor’s degree or equivalent experience
• 3–5 years of experience in capital equipment sales and product management
• Strong knowledge of press forming and blanking equipment markets, technologies, and applications
• Experience with laser cutting equipment for blanks is a plus
• Excellent communication, interpersonal, presentation, and negotiation skills
• Valid driver’s license required

Other Valued Knowledge, Skills & Abilities

• Strong communication, interpersonal, sales, presentation, and negotiations skills
• Willingness to travel
• Able to read and understand technical drawings
• Service-oriented and able to resolve customer grievances
• Highly organized and time conscious
• Possess strong analytical aptitude
• Customer focused
• Strong time management and organizational skills
• Ability to multi-task and to work in dynamic business environment; Adaptable to change
• Self-motivated and results oriented; Ability to use judgement and make decisions independently
• Teamwork oriented to resolve problems and achieve goals
• Excellent listening, verbal and written communication skills

miscellaneous

• Performs other duties as required or assigned, which are reasonably within the scope of the duties in this job classification.
• German Language skills would be a plus.
• Visa holders/English as Second Language (ESL) individuals must take TOEFL exam and score above passing grade.