Sales Engineer (Warehouse Automation)

Job Purpose

The Sales Engineer (Warehouse & Automation) is a technical sales support and solution-focused role, working closely with the Sales team to develop warehouse automation and intralogistics solutions for customers.

This role acts as a technical consultant and solution partner, joining customer visits with Salespersons to understand warehouse operations, identify customer needs, and recommend suitable automation solutions. The position supports the Sales team throughout the sales process — from initial customer consultation and site survey through solution development, proposal, and order handover.

Key Responsibilities

Technical Sales Support & Solution Development

• Work closely with Salespersons during customer visits to understand warehouse operations, site conditions, processes, and customer pain points.
• Provide technical consultation and recommendations on warehouse automation, automated vehicles, and intralogistics solutions.
• Support Salespersons in identifying automation opportunities within existing and potential customer accounts.
• Conduct site surveys and gather relevant technical information for solution development.
• Analyse customer requirements and translate them into suitable automation solutions.
• Prepare solution concepts, technical information, quotations, and proposals in collaboration with relevant internal teams.
• Present and explain proposed solutions to customers in a clear and professional manner.
• Respond to customer technical questions and provide appropriate technical solutions throughout the sales process.
• Coordinate with internal departments and technical stakeholders to ensure proposed solutions are feasible and aligned with customer requirements.
• Proactively support and follow up on open opportunities together with the Sales team.
• Arrange and support proper project kick-off sessions with internal stakeholders once orders are confirmed.

Sales Collaboration

• Partner closely with Salespersons as a technical expert, helping them build stronger customer relationships and increase sales opportunities.
• Support Sales in developing new business opportunities by identifying potential applications for warehouse automation.
• Act as a trusted technical advisor to customers throughout the sales journey.
• Identify opportunities for cross-selling and upselling of other company products and services.

Market & Business Development

• Stay active in the market and maintain a strong understanding of warehouse, intralogistics, and automation trends.
• Monitor customer needs, competitor activities, and market developments to identify potential business opportunities.
• Participate in trade exhibitions, customer events, product demonstrations, and other product-related activities.
• Support marketing and product activities to increase market awareness of warehouse automation solutions.

Qualifications

• Minimum Bachelor’s Degree in Business or a related field from a recognized university.
• Preferably Licensed Engineer (Associate Level) registered with the Council of Engineers Thailand.
• Minimum 2 years of experience in warehouse products, automation, intralogistics, or related technical sales/support roles.
• Proficiency in AutoCAD is a must.
• Proficiency in software tools, e.g. MS Office.
• Strong interpersonal and communication skills with the ability to communicate effectively with both customers and internal stakeholders.
• Strong analytical and problem-solving skills with a customer-focused mindset.
• Able to work collaboratively with Sales and cross-functional teams.
• Willingness to travel and work at customer sites.
• Fluency in Thai and English.